Introduction: Public relations practitioners have – for decades – relied on the PESO model of paid, earned, shared, and owned media (Burcher, 2012)[1]. However, we argue that the PESO model is outdated and oversimplified in a digital environment, which has become increasingly polluted by unverified information and overwhelmed by new types of stakeholders wielding communication … Continue reading Digital Media-Arenas: the PESO Model on Steroids
