This summary is provided by the IPR Digital Media Research Center. Stagwell examined Americans’ perspectives on new artificial intelligence (AI) technology. A survey was conducted from Jan. 27–29, 2023. Key findings include:1.) 52% of Americans said they did not trust AI tech.2.) 67% of Americans said they were concerned about the safety of generative AI … Continue reading The Majority of Americans Do Not Trust AI Technology
Gainesville, Fla. – The Institute for Public Relations (IPR) Board of Trustees has elected three new Directors for the IPR Commissions and Centers for Excellence. The Directors help guide the mission, research, and strategy of each of these centers based on critically important long-term areas of interest determined by Trustees. “We are thrilled with the election … Continue reading The Institute for Public Relations Announces Three New Directors of its IPR Commissions and Centers for Excellence
This summary is provided by the IPR Digital Media Research Center. Summary Corporate social responsibility (CSR) efforts via social media are increasingly common and often aid in accomplishing CSR objectives. However, little is known about the potential damage caused by negative comments or user feedback on CSR statements on social media. This study explored the … Continue reading Getting Called Out: The Effects of Social Media Feedback on CSR
This summary is provided by the IPR Digital Media Research Center. SummaryOrganizations are increasingly adopting internal social media (ISM) platforms for communication and interaction among employees. One type of ISM activity is employee ideation, or the process of employees engaging in dialogue to come up with innovative ideas to prepare organizations for uncertain futures. This … Continue reading How Employees Use Internal Social Media to Develop Ideas for Organizations
This summary is provided by the IPR Street Team based on the original journal article in the Journal of Public Interest Communications Melissa B. Adams and Melissa A. Johnson explored how nonprofit organizations in the U.S. serving Hispanic and Latinx communities utilize acculturation-themed images in communication and digital advocacy. Acculturation is defined as “the process … Continue reading The Use of Imagery in Nonprofit Digital Social Advocacy
This blog post summarizes “Public Health and Online Misinformation: Challenges and Recommendations,” from Annual Review of Public Health. Dr. Briony Swire-Thompson and Dr. David Lazer explored how individuals interact with inaccurate health information online, and how the ability to access so much information is affecting health outcomes. In addition, the researchers explored how the perceived … Continue reading Public Health and Online Misinformation: Challenges and Recommendations
This summary is provided by the IPR Digital Media Research Center Summary Increasingly, organizations are engaging social media influencers through paid endorsement. This study examined how awareness of paid endorsement and ability to recognize social media ads affects followers’ relationships with social media influencers. The study also examined how these factors impact respondents’ behavioral intentions, specifically … Continue reading Utilizing Influencers: How Disclosure of Paid Endorsement Impacts Behavior
This summary is provided by the IPR Digital Media Research Center Summary This study examined the influence of social ties on individuals’ civic engagement on Facebook. An experiment was used to explore the impact of strong social ties (e.g., parents, extended family, and/or close friends) and weak social ties on individuals’ intentions to participate in … Continue reading The Effects of Social Ties on Campaign Engagement
This blog is presented by the IPR Digital Media Research Center. Lawmakers around the world are taking a severely keen interest in regulating data security and privacy. The #metoo movement created a collective realization that has empowered women everywhere to come forth and speak the truths that have been suppressed to the shadows for decades, … Continue reading The Impact of Societal Trends on Your Brand
Liu, Brooke Fisher; Austin, Lucinda; & Jin, Yan (2011). How publics respond to crisis communication strategies: The interplay of information form and source. Public Relations Review, 37(4), 345-353. Through an experiment with 162 college students this study empirically evaluates an emerging communication model: the social-mediated crisis communication model (SMCC). As part of a series of … Continue reading How publics respond to crisis communication strategies: The interplay of information form and source