The field of public relations (PR) has remained misunderstood, under-applied, and under-researched for decades. The concepts of PR, marketing, and communication were first introduced across sectors in the 60s and 70s. However, research suggests that a clear understanding of what constitutes effective PR in private sector companies and nonprofits has not truly been established, despite … Continue reading Confused and Misunderstood: It’s Time to Counter an Outdated PR Culture