One hundred years ago, Edward Bernays, the father of public relations, dedicated the fifth chapter in his book, “Crystallizing Public Opinion” to show how public relations and human behavior are codependent. Today, the cognitive revolution is still alive and well, and in fact, is more influential than ever. Looking at recent examples in the news, … Continue reading Persuasion and the PR Practitioner: Reflecting on Edward Bernays’s Work 100 Years Later
Dr. Franzisca Weder and colleagues analyzed how the relationship between public relations and journalism roles has changed in recent years. Qualitative interviews of 72 individuals were conducted in Austria, Germany, New Zealand, Australia, and the Pacific Islands October 2020 – March 2021. A third of respondents in each country except the Pacific Islands identified as … Continue reading Are Journalism and PR Merging Into one Industry?
This blog is provided by the IPR Behavioral Insights Research Center. Anyone working in public relations or corporate communication knows that words matter. Behavioral scientists have amassed considerable evidence that even small wording changes can sometimes have surprisingly large effects on people’s attitudes, judgments, and behaviors. Some of this work has focused on wording that contains … Continue reading The Cure Effect: Choosing Your Words Carefully in Health Care Communications
This blog is based on the original study in the Public Relations Journal. When we need expertise in life or business situations, we often look to experts for help. For example, when a crisis strikes (and even before), executives seek out communication leaders for advice on how to navigate tricky situations. But what does such terminology mean? What qualifications differentiate … Continue reading Should Public Relations Be Considered A Profession?
This summary is provided by IPR based on the original study by Muck Rack Muck Rack examined trends in the public relations industry regarding media relations, budgets, and measurement practices. A survey of 1,887 public relations practitioners was conducted from April 12 — May 3, 2022. Key findings include: More than half of PR professionals … Continue reading The State of PR in 2022
Cision assessed trends in the journalism industry over the past year. A survey of 3,890 journalists and other industry professionals across the globe was conducted from January to February 2022. Key findings include: 32% of journalists said “maintaining credibility as a trusted news source/combating accusations of ‘fake news’” was the biggest challenge. 57% of journalists … Continue reading Cision 2022 State of the Media Report
This blog is part of a series called The Future of PR Looks Like Us, a meaningful campaign led by a team of Centennial College public relations and corporate communications postgraduate students in partnership with the Canadian Council of Public Relations Firms (CCPRF). Our goal is to highlight the importance of diversity, equity, and inclusion … Continue reading Educators, Professionals, and Students Consider: What’s the Future of PR?
This blog is provided by the IPR Center for Diversity, Equity, and Inclusion Dismantling the System Within the past few years, systems of inequity and prejudice have been uncovered all around us. Modern movements towards equal opportunity and diversity have emerged globally, and it’s more important than ever that disparities are identified and addressed at … Continue reading Why Unpaid Internships Create Inequity
This summary is provided by the IPR Street Team based on the original journal article in the Journal of Public Relations Education by Dr. Nilanjana Bardhan and Dr. Karla Gower Summary Dr. Bardhan and Dr. Gower explored the role of leaders in bringing about change and how the success of diversity and inclusion efforts are correlated … Continue reading Student and Faculty/Educator Views on Diversity and Inclusion in Public Relations
This summary is presented by IPR based on the original journal article in the Public Relations Journal Dr. Linda Aldoory and colleagues explored how public relations professionals’ views of work/life balance differ based on gender. Eight focus groups in four U.S. metropolitan areas (Washington, DC; New York, NY; Chicago, IL; and San Diego, CA) were conducted. … Continue reading Is It Still Just a Women’s Issue? A Study of Work-Life Balance Among Men and Women in Public Relations
What does the future hold for the public relations profession? In light of the pandemic, that’s a question that is increasingly difficult to answer. How our work is valued may have increased in recent months – the importance and desire for clear and consistent communications has been one of the lessons of the pandemic and … Continue reading Looking Back to Look Forward: CIPR State of the Profession Survey
The authors, Danielle C. Lefebvre and Jose F. Domene, examined previously published quantitative and qualitative research studies, the experiences of transgender people in the workplace and identified key themes and patterns. The authors used an analytic method, specifical the scoping review method, to conduct their review. Key Findings Themes revealed in this study: Support … Continue reading Workplace Experiences of Transgender Individuals: A Scoping Review
The field of public relation has been criticized for failing to address diversity in education and practice.
Download the full report: 2019 IPR Disinformation in Society – Full ReportDownload the press release: Disinformation in Society – Press ReleaseDownload the slides: 2019 IPR Disinformation in Society Report – Shareable SlidesDownload social graphics: False News is a Problem, President Trump Key Findings and Disinformation Culprits This is an IPR Signature Study. Thank you to our … Continue reading 2019 IPR Disinformation in Society Report
With the social, economic, and technological transformations sweeping the globe, companies and their leaders are challenged to harness disruption and innovation in a rapidly changing environment. In the midst of complexity and chaos, determining how to attract, retain, motivate, and engage talent has become a pressing issue for global business leaders. Workplace dynamics and culture … Continue reading It’s the Best Time for Internal Communicators!