This blog is part of a series called The Future of PR Looks Like Us, a meaningful campaign led by a team of Centennial College public relations and corporate communications postgraduate students in partnership with the Canadian Council of Public Relations Firms (CCPRF). Our goal is to highlight the importance of diversity, equity, and inclusion … Continue reading Educators, Professionals, and Students Consider: What’s the Future of PR?
This blog is provided by the IPR Center for Diversity, Equity, and Inclusion Dismantling the System Within the past few years, systems of inequity and prejudice have been uncovered all around us. Modern movements towards equal opportunity and diversity have emerged globally, and it’s more important than ever that disparities are identified and addressed at … Continue reading Why Unpaid Internships Create Inequity
This summary is provided by the IPR Street Team based on the original journal article in the Journal of Public Relations Education by Dr. Nilanjana Bardhan and Dr. Karla Gower Summary Dr. Bardhan and Dr. Gower explored the role of leaders in bringing about change and how the success of diversity and inclusion efforts are correlated … Continue reading Student and Faculty/Educator Views on Diversity and Inclusion in Public Relations
This summary is presented by IPR based on the original journal article in the Public Relations Journal Dr. Linda Aldoory and colleagues explored how public relations professionals’ views of work/life balance differ based on gender. Eight focus groups in four U.S. metropolitan areas (Washington, DC; New York, NY; Chicago, IL; and San Diego, CA) were conducted. … Continue reading Is It Still Just a Women’s Issue? A Study of Work-Life Balance Among Men and Women in Public Relations
What does the future hold for the public relations profession? In light of the pandemic, that’s a question that is increasingly difficult to answer. How our work is valued may have increased in recent months – the importance and desire for clear and consistent communications has been one of the lessons of the pandemic and … Continue reading Looking Back to Look Forward: CIPR State of the Profession Survey
The authors, Danielle C. Lefebvre and Jose F. Domene, examined previously published quantitative and qualitative research studies, the experiences of transgender people in the workplace and identified key themes and patterns. The authors used an analytic method, specifical the scoping review method, to conduct their review. Key Findings Themes revealed in this study: Support … Continue reading Workplace Experiences of Transgender Individuals: A Scoping Review
The field of public relation has been criticized for failing to address diversity in education and practice.
Download the full report: 2019 IPR Disinformation in Society – Full ReportDownload the press release: Disinformation in Society – Press ReleaseDownload the slides: 2019 IPR Disinformation in Society Report – Shareable SlidesDownload social graphics: False News is a Problem, President Trump Key Findings and Disinformation Culprits This is an IPR Signature Study. Thank you to our … Continue reading 2019 IPR Disinformation in Society Report
With the social, economic, and technological transformations sweeping the globe, companies and their leaders are challenged to harness disruption and innovation in a rapidly changing environment. In the midst of complexity and chaos, determining how to attract, retain, motivate, and engage talent has become a pressing issue for global business leaders. Workplace dynamics and culture … Continue reading It’s the Best Time for Internal Communicators!
The results of a recently released study suggest that digitalization is the key technology trend to affect PR/Comms in the mid-term yet very few respondents envision their role to “have a research led strategic insight function” within their organization in the near future. It is fair to assume that discussions about giving a central role … Continue reading Measurement and Evaluation Remain a Challenge for PR: According to PR2025 Delphi Study
This blog posts appears as part of a new series by the IPR Street Team. The IPR Street Team focuses on new and emerging topics that will affect the future of the PR industry. Public relations, as well as other branches of communications, has seen a rise in the use of artificial intelligence (AI) in … Continue reading How Artificial Intelligence and Big Data Will Affect the Future of PR
This post is provided by the IPR Organizational Research Communication Center. Industry surveys repeatedly report that measuring communication effectiveness and the link between internal communication initiatives and business results is a real challenge to the internal communication practice. IC Kollectif’s recent report, The Next Level: The Business Value of Good Internal Communication investigates how leading in-house … Continue reading Linking Internal Communication to Business Results
This post is presented by the IPR Organizational Communication Research Center. In recent years, employee advocacy has become a buzzword that has captured the attention of public relations, marketing, human resources, and business circles. The concept of having employees voluntarily promote, recommend, or defend their organization has existed for a long time. However, the rise … Continue reading Rewarding Employees for Engaging in Employee Advocacy: Is this the Right Move?
Download PDF: Misinformation Infographic This study is presented by the IPR Behavioral Insights Research Center. In a soon-to-be-released Institute for Public Relations study, 63 percent of respondents said that misinformation was a “major problem” in the United States. Misinformation, the unintentional dissemination of false, incorrect or erroneous information, can lead people to hold inaccurate beliefs … Continue reading 10 Ways to Combat Misinformation: A Behavioral Insights Approach
This post is written by the 2017 IPR Don Bartholomew Award For Excellence in Research winner, sponsored by Download the full study here. What is the current state of nonprofits’ public relations measurement and evaluation? How can we better measure and evaluate communication as well as better use findings? This paper provides an accessible, yet comprehensive introduction … Continue reading A Guide: How Nonprofits Can Better Use Measurement