This article outlines the major aims and goals of the Research Journal of the Institute for Public Relations, a new, open-access, double-blind, peer reviewed rapid publication. It explains how the RJ-IPR can help the Institute continue to build a bridge between the academy and the practice while exploring what IPR likes to call the science beneath the art of public relations.™ The article also reviews the prestige, strengths and limitations of online, scholarly journals, the role they can plan and the impact they can have in a variety of academic discipline.
