This article outlines the major aims and goals of the Research Journal of the Institute for Public Relations, a new, open-access, double-blind, peer reviewed rapid publication. It explains how the RJ-IPR can help the Institute continue to build a bridge between the academy and the practice while exploring what IPR likes to call the science beneath the art of public relations.™ The article also reviews the prestige, strengths and limitations of online, scholarly journals, the role they can plan and the impact they can have in a variety of academic discipline.
This article by Dr. Bruce Berger of the University of Alabama identifies 17 reasons why organizations frequently ignore research findings and includes a list of 48 checkpoints that PR practitioners can use to assess the strength of their employee communications.
Dr. W. Timothy Coombs of the University of Central Florida provides guidance for crisis communicators by describing what researchers have found to be the most effective crisis communication practices, including contemporary concerns such as the role played by social media.
Dr. Tina McCorkindale (Appalachian State) and Dr. Marcia W. DiStaso (Penn State) review public relations and social media research exploring where we were, where we are now, and the impact of social media research. relations.
Dr. Dustin W. Supa of Boston University summarizes the current state of media relations research through a review of history, current topics, theory development and measurement issues.