In partnership with PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. Late July 2012, Wimbledon was over and London was rejecting tradition—basking in sunshine and avoiding the rain. The not-so-small matter of hosting its first Olympics since 1948 was also proving quite the distraction. As … Continue reading How We Did It: Battling Olympic-Scale Competition for Coverage of a Startup Launch
