IPR is featuring research and some of the many Indigenous pioneers who have had an impact on the field of public relations in celebration of Native American Heritage Month.

The Center for Native American Youth (CNAY) researched the priorities and day-to-day experiences of Native American youth across North America.

An online survey of 1,086 youth participants, ages 18-24 years old, from 326 tribal nations from across North America was conducted from June 23 – Aug. 15, 2020. A focus group of youth from the CNAY network was also conducted.

Key findings include:
1.) Nearly 90% of Indigenous youth reported using social media as their primary news source.
2.) Participants from the focus group said they felt that tribal newspapers and news outlets increased the visibility of Indigenous journalists and accurately represented Indigenous issues.
3.) Over 60% of youth participants said it’s important to increase accurate, contemporary representations of Native people in media, government, and education.
4.) 67% of Indigenous youth indicated that decreasing stereotyping and discrimination was an extremely urgent or urgent priority.
5.) 80% of youth respondents agreed or strongly agreed that the average American does not care about the experiences of Native Peoples.

Find the original research here.

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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