This abstract is summarized by IPR from the original journal article published in the Public Relations Review

Maria E. Len-Rios explored how demographic variables, acculturation, political ideology and media use predict perceptions of the importance of immigration reform, reported political participation, and vote likelihood in the 2016 U.S. presidential election.

Key findings:

  • Media use is not directly predictive of vote likelihood or political participation but is associated with political interest.
  • Politically interested Latinos are more attuned to the media, however the media can gain the attention of Latinos who are not yet politically interested.
  • Political interest drove vote likelihood and political participation among Latinos.

Read more to learn about political interest among Latinos.

Citation:

Len-Ríos, M. E. (2017). The politics of Latino publics: Immigration reform, political participation and intention to vote. Public Relations Review, 43(1), 249-257. doi:10.1016/j.pubrev.2016.11.003

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Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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