Scholars note that Public Relations is received differently and negatively by external publics. Ten focus groups were conducted at a major university to answer the question: Do majors and potential majors understand the emphases of the public relations discipline? The study found misconceptions in five categories among students.


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Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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