Over the last century the managerial view of employees and their communication needs has evolved, at least theoretically, from seeing employees as one-dimensional laborers who must be tightly controlled and directed. Organizations today realize that employees are their most important competitive advantage, and effective communication helps unleash their talents and energies. Once considered a “soft … Continue reading Employee Communication: Let’s Move from Knowing to Doing
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This paper addressed findings from two research projects related to how top business communicators measure the effectiveness of their organization’s internal communications. Findings suggest that internal communications effectiveness has not been widely assessed despite its avowed importance. At the same time, some aspects of internal communication initiatives (e.g., improved job performance, changed employee behaviors, and … Continue reading How Top Business Communicators Measure the Return on Investment (ROI) of Organization’s Internal Communication Efforts
This study examined perceptions of 394 PR practitioners regarding key qualities and characteristics of excellent leadership in the profession. This study specifically examines two questions that probed PR practitioners’ perceptions about 1.) factors that influence their beliefs about excellent leadership and 2.) sources of leadership skills and development. Download PDF: Role Modeling in Public Relations