This statement of ethical standards and guidelines for public relations research was developed by a team of the Institute for Public Relations Measurement Commission headed by Shannon Bowen, Ph.D, John Gilfeather and Brad Rawlins, Ph.D. This statement was approved by the IPR Measurement Commission on March 7, 2012. This is a discussion document that will … Continue reading Ethical Standards and Guidelines for Public Relations Research and Measurement
2010 – Over the past two decades, Advertising Value Equivalency (AVE) has been correctly denounced as a measurement technique. The many shortcomings of this old methodology will be described at length within this paper. However, recent studies yield evidence that using the cost of media space and time provides a very useful evaluation of the … Continue reading A New Paradigm for Media Analysis: Weighted Media Cost
By reviewing the literature in stakeholder theory, stakeholder management, and public relations, this paper arrives at a model that prioritizes stakeholders through a four-step process: 1) Identifying all potential stakeholders according to their relationship to the organization 2) Prioritizing stakeholders by attributes 3) Prioritizing stakeholders by relationship to the situation 4) Prioritizing the publics according … Continue reading Prioritizing Stakeholders for Public Relations
By using a pre-test/post-test survey around a safety awareness campaign, this study hopes to find which factors of trust are most likely to predict a trusting behavior between schools and a pipeline company. In particular, does increasing school awareness of safety measures and the possible risks of close proximity to a pipeline enhance trust with … Continue reading Does Familiarity Breed Contempt or Trust?