1. Home
  2. Managing a Health Crisis on Facebook: How the Response Strategies of Apology, Sympathy, and Information Influence Public Relations

All posts by Chelsea Amaral

[Research Library], Crisis, Digital Media Research Center, DMRC - Crisis, Health

DiStaso, Marcia Watson, Vafeiadis, Michail, & Amaral, Chelsea (2014). Managing a health crisis on Facebook: How the response strategies of apology, sympathy, and information influence public relations. Public Relations Review, 41(1), 222-231. Summary This study investigated what response strategies are the most effective on Facebook in the wake of a health crisis. Overall, it was … Continue reading Managing a Health Crisis on Facebook: How the Response Strategies of Apology, Sympathy, and Information Influence Public Relations →