The Behavioral Communications research program is sponsored by ExxonMobil, Public Affairs Council, Mosaic, and Gagen MacDonald. This is the second blog in a three-part series that launches IPR’s Behavioral Communications research program. Each week will focus on a different aspect of Behavioral Communications. Download PDF: Part Two: The Backfire Effect and How to Change Minds Back to our roots: the … Continue reading Part Two: The Backfire Effect and How to Change Minds
The Behavioral Communications research program is sponsored by ExxonMobil, Public Affairs Council, Mosaic, and Gagen MacDonald. This is the first blog in a three-part series that launches IPR’s Behavioral Communications research program. Each post will focus on a different aspect of Behavioral Communications. Download PDF: Part One: “We Are Not Thinking Machines. We Are Feeling Machines That Think.” Back to … Continue reading Part One: “We Are Not Thinking Machines. We Are Feeling Machines That Think.”
The Behavioral Communications research program is sponsored by ExxonMobil, Public Affairs Council, Mosaic, and Gagen MacDonald. This is the first blog in a three-part series that launches IPR’s Behavioral Communications research program. Each post will focus on a different aspect of Behavioral Communications. In the early days of what we now call “public relations,” such founding thinkers as … Continue reading Introducing “Behavioral Communications” for PR: What Three Huge Findings Can Teach Us about Returning to Our Roots as Social Scientists
IPR Board Member Christopher Graves leverages the day-to-day challenges faced by internal and external communicators and what can be learned from the vaccine wars. This article first appeared in the Harvard Business Review. For similar research and insights, please keep a watch for IPR’s new Behavioral Communications program next week. Seventeen years ago, a physician in the UK published … Continue reading Why Debunking Myths About Vaccines Hasn’t Convinced Dubious Parents