In partnership with PRNEWS, “Lessons Earned” is a series featuring IPR Trustees and affiliates discussing a hard-fought lesson or triumph that helped to mold or change their career. You know the feeling. The knot-in-your-stomach, lump-in-your-throat sensation when you realize you’ve made a mistake. It was May 2014. The day began like any other. I was compiling news headlines … Continue reading Lessons Earned: How a PR Pro Recovered from an Awful Mistake
This video appears courtesy of PRIME Research and CommPRO.biz. Cindy Villafranca of Southwest Airlines joined PRIME Chat on January 31 to share her expertise contributing into Southwest’s big data analyses for improving communications and business performance. Recently named as one of the “Top Women in PR” by PR News, Cindy’s experiences as a journalist, corporate … Continue reading Know Your Impact: Amplifying PR Measurement & Research to Drive Business Results