The results of this combined study are enlightening. It shows the humility of internal communicators when it comes to evaluating their own efficacy and contribution to company goals. It shows a clear– and wide – gap between what internal communicators know to be important in building efficacy, and what they are able to do at … Continue reading What Does Good Look Like? A Quantitative Perspective on Best-in-Class Practices in Employee Communication
The Institute for Public Relations’ Commission on Organizational Communication created a two-part research program exploring best practices in global employee communication. Launching the program with qualitative research, IPR commissioned KRC Research to conducted in-depth interviews with executives from leading global companies, including Cargill, Chevron, FedEx, GE, IBM, Johnson & Johnson, McDonald’s, Navistar, Petrobras and Toyota. … Continue reading Best-in-Class Practices in Employee Communication: Through the Lens of 10 Global Leaders