After the entire world shifted to virtual events in response to COVID-19, it’s no surprise that virtual is now here to stay. Virtual events have the advantage of reaching a far larger and more diverse audience than their in-person counterparts, making events accessible to attendees who might not have the time or budget to commit … Continue reading Balancing In-Person and Virtual Attendee Engagement
The event channel has undergone a dramatic makeover. This isn’t a bad thing, think of it more as a glow-up powered by innovation and technology. As multiple industries and organizations settle into the “new normal” of hybrid workspaces, events have also gone hybrid. While initially borne out of necessity, the benefits of virtual and hybrid … Continue reading Why Your Events Program May Need a Reboot in 2022