Tag Archives: employee engagement

This blog is based on the original study in the Public Relations Journal. The concept of employee engagement is crucial to internal communication practitioners as we enter the third year of the COVID-19 global pandemic. Nearly one-third of surveyed employees across Asia experienced economic hardship and reported daily experiences of worry, sadness, and anger in … Continue reading Conceptualizing Employee Engagement in China: “It’s A State of Fit”

This blog post is provided by the IPR Organizational Communication Research Center. Summary There is a growing consensus within corporate communication that employees are important communicators. One of the most frequently used concepts for describing employees’ active role as communicators is the concept of ambassadorship. To gain a better understanding of employees’ role as ambassadors … Continue reading Employees as Ambassadors: Embracing New Role Expectations and Coping with Identity-Tensions.

In partnership with PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. I’m surprised that so many corporate social responsibility (CSR) programs have nothing whatsoever to do with the organization’s unique selling proposition (USP). When I ask why, I often hear, “I inherited it and … Continue reading How We Did It: How We Aligned CSR With Our Unique Selling Proposition

Companies show a strong and growing interest in the engagement of their employees, since having engaged employees is crucial for competitive advantage. However, several studies indicate that the average level of employee engagement is not so satisfying. For this reason, the Centre for Employee Relations & Communication (CERC) at IULM University carried out a research … Continue reading Five Insights that Each CEO Must Know about Employee Engagement