This summary is provided by the IPR Organizational Communication Research Center. Summary A successful employer brand leads to numerous benefits that include creating a competitive advantage for the organization, increasing profits and customer satisfaction, and reducing sick leave. Scholars have noted that an employer brand consists of two parts: internal employer brand and external employer … Continue reading Creating a Strong Employer Brand
This summary is provided by the IPR Organizational Communication Research Center. Summary Startups are an essential driver of economic growth within the market sector, as they contribute to innovation, competition, and new employment opportunities. Distinct from traditional large corporations with brand heritages, startup organizations often rely more on their leaders to communicate and establish a … Continue reading The Importance of Communicating “Vision, Passion, and Care” in a Startup Workplace
This summary is provided by the IPR Organizational Communication Research Center Summary While engaged employees represent a competitive advantage for organizations, there is limited research on how to improve internal communication practices to effectively manage employees’ expectations and satisfaction. This study explored the link between internal communication satisfaction, good employer brands, employee engagement, and perceived … Continue reading The Impact of Internal Branding on Employee Engagement and Satisfaction
This summary is provided by the IPR Organizational Communication Research Center Technological advancements continue to bring about remarkable transformations to our economy and the workforce. An important question many organizations face is: How can organizations effectively engage with the workforce in this drastically transformed world? We conducted an online survey of employees in the U.S. … Continue reading How to Cultivate and Retain Altruistic and Dedicated Employees?
This blog post is provided by the IPR Organizational Communication Research Center. Summary There is a growing consensus within corporate communication that employees are important communicators. One of the most frequently used concepts for describing employees’ active role as communicators is the concept of ambassadorship. To gain a better understanding of employees’ role as ambassadors … Continue reading Employees as Ambassadors: Embracing New Role Expectations and Coping with Identity-Tensions.
This blog post is provided by the IPR Organizational Communication Research Center. As we reflect and speculate about what the workplace will look like after the COVID-19 pandemic, we are beginning to wrap our heads around the notion that remote working will last longer than many of us initially predicted. In May, we saw how large … Continue reading The Importance of Helping Employees Thrive in a Post-Coronavirus World
In partnership with PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. I’m surprised that so many corporate social responsibility (CSR) programs have nothing whatsoever to do with the organization’s unique selling proposition (USP). When I ask why, I often hear, “I inherited it and … Continue reading How We Did It: How We Aligned CSR With Our Unique Selling Proposition
Author(s), Title and Publication Ewing, M., Men, L. R., & O’Neil, J. (2019). Using social media to engage employees: Insights from internal communication managers. International Journal of Strategic Communication, 13(2), 110-132. Summary Internal social media has emerged as the new frontier for internal communicators to achieve long-term organizational goals, including engaging employees. Previous research suggests that … Continue reading Using social media to engage employees: Insights from internal communication managers
Author(s), Title and Publication Shen, H., & Jiang, H. (2019). Engaged at work? An employee engagement model in public relations. Journal of Public Relations Research, 1-18. Summary This study focused on employee engagement in the public relations scholarship and proposed a strategy-engagement-behavior three-step employee engagement model. Drawing upon prior research, the authors first defined employee … Continue reading Engaged at Work? An Employee Engagement Model in Public Relations
Companies show a strong and growing interest in the engagement of their employees, since having engaged employees is crucial for competitive advantage. However, several studies indicate that the average level of employee engagement is not so satisfying. For this reason, the Centre for Employee Relations & Communication (CERC) at IULM University carried out a research … Continue reading Five Insights that Each CEO Must Know about Employee Engagement
This post is presented by the IPR Organizational Communication Research Center. In recent years, employee advocacy has become a buzzword that has captured the attention of public relations, marketing, human resources, and business circles. The concept of having employees voluntarily promote, recommend, or defend their organization has existed for a long time. However, the rise … Continue reading Rewarding Employees for Engaging in Employee Advocacy: Is this the Right Move?
This blog is presented by the IPR Organizational Communication Research Center. In this blog, the author shares a few communication approaches that can help engage millennials better. The ongoing debate on engaging millennials now probably has an outcome. The verdict – millennials are just like every other generation1. When we are younger, we value our … Continue reading Five Recommendations to Communicate Effectively with Millennials
Author(s), Title and Publication Duthler, G., & Dhanesh, G. S. (2018). The role of corporate social responsibility (CSR) and internal CSR communication in predicting employee engagement: Perspectives from the United Arab Emirates (UAE). Public Relations Review, 44(4), 453-462. doi: 10.1016/j.pubrev.2018.04.001. Summary The authors of the current study examined employee perceptions of their organizations’ CSR practices and … Continue reading The Role of Corporate Social Responsibility (CSR) and Internal CSR Communication in Predicting Employee Engagement
Author(s), Title and Publication van Zoonen, W., & Banghart, S. (2018). Talking engagement into being: A three-wave panel study linking boundary management preferences, work communication on social media, and employee engagement. Journal of Computer-Mediated Communication, 23, 278-293.doi.org/10.1093/jcmc/zmy014 Summary The rise of publicly-available social media, such as Facebook and Twitter, and their penetration across private, professional, … Continue reading Talking Engagement into Being: Linking Boundary Management Preferences, Work Communication on Social Media, and Employee Engagement
Author(s), Title and Publication Verčič, A. T., & Vokić, N. P. (2017). Engaging employees through internal communication. Public Relations Review, 43(5), 885-893. doi.org/10.1016/j.pubrev.2017.04.005 Summary Engagement is increasing in popularity as a mechanism to describe the ways organizations connect and collaborate with their stakeholders. Key drivers of employee engagement include nature of the job and work … Continue reading Engaging Employees Through Internal Communication