Company leaders don’t have much control over local, national, or world events. Yet these external circumstances, events, and decisions impact employees — individually and collectively. The work environment mirrors the societal and political challenges of the larger world, likely with employees on opposite sides of polarizing issues. In parallel, employees enjoy personalized, data-driven Customer Experience … Continue reading Creating Workplace Cultures Centered on Employee Experience
After the entire world shifted to virtual events in response to COVID-19, it’s no surprise that virtual is now here to stay. Virtual events have the advantage of reaching a far larger and more diverse audience than their in-person counterparts, making events accessible to attendees who might not have the time or budget to commit … Continue reading Balancing In-Person and Virtual Attendee Engagement
This blog is based on the original study in the Public Relations Journal. The concept of employee engagement is crucial to internal communication practitioners as we enter the third year of the COVID-19 global pandemic. Nearly one-third of surveyed employees across Asia experienced economic hardship and reported daily experiences of worry, sadness, and anger in … Continue reading Conceptualizing Employee Engagement in China: “It’s A State of Fit”
This blog is provided by the IPR Organizational Communication Research Center. Much of our workplace conveniences are a result of advances in technology. However, more recently, it seems as though technology has opened the door for increased monitoring of employees to guarantee productivity outputs. For example, JP Morgan Chase was recently featured in the news … Continue reading Employee Engagement as an Ethical Imperative
This blog is provided by the IPR Organization Communication Research Center. The COVID-19 pandemic led to the massive spread of remote working. Remote working already existed before the health emergency but the pandemic caused its sudden and prolonged adoption by millions of workers worldwide. And even with the pandemic fading away, it is expected that … Continue reading Employee Communication as a Relationship Facilitator and Meaning Creator in the Hybrid Work Contexts
This summary is provided by the IPR Organizational Communication Research Center. Summary A successful employer brand leads to numerous benefits that include creating a competitive advantage for the organization, increasing profits and customer satisfaction, and reducing sick leave. Scholars have noted that an employer brand consists of two parts: internal employer brand and external employer … Continue reading Creating a Strong Employer Brand
This summary is provided by the IPR Organizational Communication Research Center. Summary Startups are an essential driver of economic growth within the market sector, as they contribute to innovation, competition, and new employment opportunities. Distinct from traditional large corporations with brand heritages, startup organizations often rely more on their leaders to communicate and establish a … Continue reading The Importance of Communicating “Vision, Passion, and Care” in a Startup Workplace
This summary is provided by the IPR Organizational Communication Research Center Summary While engaged employees represent a competitive advantage for organizations, there is limited research on how to improve internal communication practices to effectively manage employees’ expectations and satisfaction. This study explored the link between internal communication satisfaction, good employer brands, employee engagement, and perceived … Continue reading The Impact of Internal Branding on Employee Engagement and Satisfaction
This summary is provided by the IPR Organizational Communication Research Center Technological advancements continue to bring about remarkable transformations to our economy and the workforce. An important question many organizations face is: How can organizations effectively engage with the workforce in this drastically transformed world? We conducted an online survey of employees in the U.S. … Continue reading How to Cultivate and Retain Altruistic and Dedicated Employees?
This blog post is provided by the IPR Organizational Communication Research Center. Summary There is a growing consensus within corporate communication that employees are important communicators. One of the most frequently used concepts for describing employees’ active role as communicators is the concept of ambassadorship. To gain a better understanding of employees’ role as ambassadors … Continue reading Employees as Ambassadors: Embracing New Role Expectations and Coping with Identity-Tensions.
This blog post is provided by the IPR Organizational Communication Research Center. As we reflect and speculate about what the workplace will look like after the COVID-19 pandemic, we are beginning to wrap our heads around the notion that remote working will last longer than many of us initially predicted. In May, we saw how large … Continue reading The Importance of Helping Employees Thrive in a Post-Coronavirus World
In partnership with PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. I’m surprised that so many corporate social responsibility (CSR) programs have nothing whatsoever to do with the organization’s unique selling proposition (USP). When I ask why, I often hear, “I inherited it and … Continue reading How We Did It: How We Aligned CSR With Our Unique Selling Proposition
Author(s), Title and Publication Ewing, M., Men, L. R., & O’Neil, J. (2019). Using social media to engage employees: Insights from internal communication managers. International Journal of Strategic Communication, 13(2), 110-132. Summary Internal social media has emerged as the new frontier for internal communicators to achieve long-term organizational goals, including engaging employees. Previous research suggests that … Continue reading Using social media to engage employees: Insights from internal communication managers
Author(s), Title and Publication Shen, H., & Jiang, H. (2019). Engaged at work? An employee engagement model in public relations. Journal of Public Relations Research, 1-18. Summary This study focused on employee engagement in the public relations scholarship and proposed a strategy-engagement-behavior three-step employee engagement model. Drawing upon prior research, the authors first defined employee … Continue reading Engaged at Work? An Employee Engagement Model in Public Relations
Companies show a strong and growing interest in the engagement of their employees, since having engaged employees is crucial for competitive advantage. However, several studies indicate that the average level of employee engagement is not so satisfying. For this reason, the Centre for Employee Relations & Communication (CERC) at IULM University carried out a research … Continue reading Five Insights that Each CEO Must Know about Employee Engagement