All years are interesting historically. When you look back on them, you always discover something you’d forgotten or didn’t know that surprises or astonishes, especially among the “firsts” that occur. In 1956, for example, the year I graduated from high school, the headline “firsts” included: Seeing these entries in Wikipedia, I realized I had forgotten … Continue reading Witnessing PR History: 60 Years of IPR
Do PR and marketing graduates seeking jobs in PR agencies have what it takes? Do they have the right education, knowledge and skills? Do they have the preferred personality traits? According to the latest survey from Gould+Partners, PR M&A specialists and management consultants, the answers depend on the agencies’ wants and needs. Entitled “What PR … Continue reading Writing Skills are Highest Priority for New PR Hires
The profession of public relations lacks a serious, comprehensive history. Considering the power that we’ve evidenced throughout the years as practitioners, it seems somewhat ludicrous that we don’t have at least one book we can point to with pride as a truly credible, challenging chronology and interpretation of PR’s origins and actions, both good and … Continue reading “Mini-Me” History: Public Relations from the Dawn of Civilization