This weekend we watched as the White House spokesman presented misinformation and then reprimanded the media for reporting facts. This comes on the heels of backlash over fake news in social media that has raised skepticism and created confusion in the public. I suspect this kind of blatant disregard for truth is contributing to plummeting … Continue reading Combating “Post-Truth” with Honesty and Integrity
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All posts by Denise Bortree
Walden, Justin, Bortree, Denise and DiStaso, Marcia. (2015). This blog brought to you by … exploring blogger perceptions of a product endorsement policy and reviews. Journal of Communication Management, 19(3), 1-17. Summary This study investigates how bloggers produce product reviews and their views on the quality of their relationship with firms that pitch products for … Continue reading Exploring the Policies of Blogger Product Endorsements →
In today’s environment, corporate social responsibility has emerged as an important management concept. Publics expect companies to be engaged in responsible activities that make a significant contribution to communities, the environment, and society. Though corporations have adopted more sustainable and responsible practices, they often struggle to communicate about them effectively. Practitioners find that promoting environmental … Continue reading Finding Best Practices in CSR Communication: Funding for Research →
DiStaso, Marcia Watson, & Bortree, Denise Sevick (2012). Multi-method analysis of transparency in social media practices: Survey, interviews and content analysis. Public Relations Review. 38(3), 1-10. With the decline of public trust in corporate America, organizations must consider ways to improve their relationships with key publics. One of the best strategies to build trust is … Continue reading Multi-method analysis of transparency in social media practices: Survey, interviews and content analysis →