This guest blog post appears courtesy of Paine Publishing. Dowload PDF: Paine Publishing’s Guide to Commonly Used Metricseasurement Techniques
All posts by Katie Delahaye Paine
June 2012 – Organizations engage in traditional media relations for many reasons and their objectives for analyzing the media coverage may be similarly varied. Media coverage can serve as a proxy for public perception and is relatively inexpensive and accessible. Public relations professionals apply media analysis to help demonstrate the value of PR, provide insights … Continue reading Proposed Interim Standards for Metrics in Traditional Media Analysis
August 2011 – Articles written by members of the Institute for Public Relations’ Commission on PR Measurement and Evaluation, that first appeared in the May 2011 issue of PRSA’s PR Tactics magazine, are now available on the IPR web site. They include: The Strategic Approach: Writing Measurable Objectives by Don W. Stacks, Ph.D. and Shannon A. Bowen, Ph.D.; Deliverable Objectives: Considerations for … Continue reading Charting Your PR Measurement Strategy
2008 – This paper will primarily focus on tying public relations programs to business results. It examines how a variety of organizations have used PR measurement systems to demonstrate the business outcomes of their efforts. Its purpose is to encourage the use of data-driven decision-making within the PR profession. It considers the setting of measurable … Continue reading Using Public Relations Research to Drive Business Results
April 2007 – Most PR people envision the blogosphere as yet another new medium to address, a new way to scream more loudly at their stakeholders. In fact, PR people need to completely rethink their approach from pitching to engaging in “Naked Conversations.” People now have access to so much content, and have so many … Continue reading How to Measure Social Media Relations
2003 – A coalition of organizations representing 50,000 professional communicators gathered January 2003 in New Jersey to discuss ways to restore trust in American business. The coalition agreed on three basic actions that they could recommend to each and every CEO in America. The first two are essentially process issues that are relatively easy to … Continue reading Guidelines for Measuring Trust in Organizations
The author has designed hundreds of dashboards for communications professionals. This work has involved developing and testing questions that help communications professionals articulate their definitions of excellence. The purpose of this paper is to outline the techniques used to help define priorities as well as to discuss specific examples of how dashboards worked for different … Continue reading Designing and Implementing Your Communication’s Dashboard: Lessons Learned
A communications program and system of metrics, ranging from measures of productivity to effectiveness measures was designed and applied in practice. The case study will cover and include discussion of how to integrate sophisticated analysis of earned media, public service announcements, web traffic, social media, public opinion, customer and volunteer feedback, donation information and other … Continue reading Doing Measurement Right