In partnership with PR News, “Lessons Earned”is a series featuring IPR Trustees sharing a difficult lesson. Failure is the mother of success. This saying has never been truer for me than when I think about how I developed as a writer. Good writing was never something I gave much thought about as a student. At least … Continue reading Lessons Earned: How Shortfalls Can Become Strengths
This blog is featured courtesy of Makovsky and was originally featured here. Since the dawn of social media, I’ve believed that social platforms would emerge as an essential part of business communications because of their ability to help organizations build stronger and more direct relationships with target audiences and influencers. However, the rise of today’s … Continue reading Showdown at the Digital Corral
We’ve heard it time and again: companies that recruit their workforce from diverse backgrounds, and with different experiences, foster a stronger, more innovative enterprise and a healthier, more productive economy. When it comes to gender diversity, an even better rationale may be profits. According to Credit Suisse Research (2012), companies with at least one female … Continue reading Women Have a Leadership Edge
The new CCO. What changes have impacted the CCO (Chief Communications Officer), and how does one define the new CCO? Why is the CCO potentially the most valued “seat” at the C-suite table? Read ahead for some answers from Jon Iwata, senior vice president, marketing and communications at IBM, who recently spoke at a Makovsky … Continue reading IBM’s Jon Iwata on Personalized Engagement
As baseball legend “Babe” Ruth once said: “The way a team plays as a whole determines its success. You may have the greatest bunch of individual stars in the world, but if they don’t play together, the club won’t be worth a dime.” Collaboration is the ability to work well with others towards a common … Continue reading Collaboration: A Powerful Catalyst for Innovation
The Institute for Public Relations will celebrate its 60th Anniversary on October 26. In 2016, the Institute for Public Relations will commemorate 60 years delivering research that matters to the practice by asking leaders in the field to share IPR’s contributions and what they see as the future for PR Research. To kick off the … Continue reading Celebrating 60 Years of Research that Matters to the Practice