This summary is presented by the IPR Behavioral Insights Research Center Key Findings Communicating descriptive and injunctive norms can influence people’s judgement and opinion. Descriptive norms can increase community identification and perceptions of feasibility. People find behaviours more achievable and relatable when they know the behaviours are common within their social group. People’s opinions, like support … Continue reading Do Social Norms Affect Support for Earthquake-Strengthening Legislation? Comparing the Effects of Descriptive and Injunctive Norms