Download Full Paper (PDF): http://www.prsa.org/Intelligence/PRJournal/Vol10/No1/Lundy.pdf Partnerships with bloggers are an attractive strategy for public relations practitioners because they often offer detailed reporting and a type of third-party credibility akin to journalism within niche networks of individuals sharing information about selected topics (Langett, 2013; Ries & Ries, 2002). Blogs have been shown to influence consumers’ purchasing … Continue reading Five Steps to Build Relationships with Bloggers