As the oldest members of the Millennial generation are now beginning to take on management and other key decision-making responsibilities, we need to expand our understanding of this generation’s attitudes toward ethical decision-making in the workplace. Many identify Millennials, also known as Generation Y, as those born between 1981 or 1982 through 2000, and they … Continue reading How Millennials Deal with Ethical Dilemmas | Study by PRSA & The Arthur W. Page Center
Neill, Marlene S. (Winter 2015) Emerging Issues in Internal Communications: Generational Shifts, Internal Social Media & Engagement. Public Relations Journal, 9(4). Summary Internal communication is rising in prominence and resources due to generational shifts as Baby Boomers retire and Millennials enter the workforce. Through 32 interviews with executives in marketing, public relations and human resources, … Continue reading Emerging Issues in Internal Communications: Generational Shifts, Internal Social Media & Engagement
While public relations and marketing executives aspire to have a seat among the C-Suite, the most senior executives in a company, evidence from a new study published in the Journal of Communication Management, suggests that is an example of “tunnel vision.” The study titled “Beyond the C-Suite: Corporate Communications’ Power & Influence” involved 30 in-depth … Continue reading Beyond the C-Suite: Corporate Communications’ Power & Influence