This blog is provided by the IPR Organizational Communication Research Center. Dr. Kati Tusinski Berg and Dr. Katharine E. Miller examined how women leaders in the public relations industry advanced diversity, equity, and inclusion (DEI) efforts and empowered their organizations. In-depth qualitative analysis of publicly available statements from 70 female honorees named to PRWeek’s “Women … Continue reading How Female Leaders Advance DEI by Empowering Employees
MSL examined the pay disparity between white and BIPOC influencers and identified specific barriers to success for diverse creators. 550 U.S. influencers were surveyed, along with interviews and research from MSL’s proprietary influencer marketing platform, Fluency, as well as a survey of a nationally representative sample of 1,000+ consumers. Key findings include: 1.) 73% of … Continue reading Is Pay Equity Needed in Influencer Work?
Dr. Sylvia Chan-Olmsted and colleagues determined the definition of a “media brand” and explored consumer perceptions of media brands vs. other brands. An online survey of 300 German, South Korean, and American participants and qualitative surveys of 55 research assistants from Germany, South Korea, and the U.S. were conducted. Nine online interviews of media research … Continue reading What Differentiates Media Brands?
This summary is provided by the IPR Organizational Communication Research Center Dr. Chuqing Dong, Dr. Yafei Zhang, and Dr. Song Ao investigated how an organization’s strategic communication on corporate social responsibility (CSR) can engage employees in CSR initiatives cognitively, emotionally, and behaviorally. An online survey of 78 MBA students at a public university in the … Continue reading Engaging Employees in Corporate Social Responsibility Initiatives through Strategic Communication
Dr. Hongmei Shen and Dr. Chunbo Ren sought to define and establish disengagement as a unique concept. They also identified which factors drove disengagement and explored the behaviors through which it manifests. The study was motivated by the increasing global prevalence of employee disengagement and its detrimental effects on both organizational performance and culture. To … Continue reading Disengagement vs. Burnout: What is the Difference?
Pew Research Center examined the rise of podcasts as news and information sources in the past year. Podcasts cover a wide range of topics and attract different types of listeners. Pew Research Center highlights the reasons why Americans listen to podcasts and what these podcasts discuss. A survey of 5,132 U.S. adults was conducted from Dec. … Continue reading How Americans Use Podcasts as News and Information Sources
This summary is provided by the IPR Digital Media Research Center Dr. Xiaofan Wei and colleagues examined influencers’ role in motivating online consumers to engage with brand-focused content which entails consuming, creating, or adding to branded content. The researchers analyzed how influencers align with brands and the relationship between influencers and their followers. A survey of … Continue reading Influencers As Endorsers and Followers As Consumers
This blog is provided by the IPR Organizational Communication Research Center How can organizations attract employees who love their job, bring their best selves to work, and are deeply committed to their job and organization? One of the most popular answers has been to be a purpose-driven, responsible organization. Research has shown that crafting and … Continue reading Are Purpose and CSR the Panacea for Engaged Employees?
This summary is provided by the IPR Organizational Communication Research Center Summary A critical objective of organizations’ crisis communication is to cultivate a motivated and engaged workforce despite adversities. To enhance organizations’ internal crisis communication practice, this study examined how leaders’ motivational communication can facilitate employees’ crisis coping and promote employees’ organizational engagement. More specifically, … Continue reading How Leaders’ Motivational Language Enhanced Employee Engagement During COVID-19
This summary is provided by the IPR Digital Media Research Center. SummaryThis study examined the relationship cultivation strategies and disaster social media functions that China’s Fortune 500 companies used in their Weibo posts during the COVID-19 pandemic. Results showed that both relationship cultivation strategies and disaster social media functions effectively increased engagement between Chinese companies … Continue reading Relationship Cultivation and Public Engagement via Social Media During the COVID-19 Pandemic in China
This summary is provided by the IPR Digital Media Research Center. SummaryThis study explores how Millennials are engaging in social media activism and whether online activism is driving offline activism behaviors. The results showed that Millennials engage in online activism behaviors to a greater extent than offline activism behaviors. Millennials primarily gratify intrinsic needs for … Continue reading Slacktivists or Activists? Millennial Motivations and Behaviors for Engagement in Activism
This blog is provided by the IPR Organizational Communication Research Center In 2019, there was $431.43 billion in charitable giving – the second highest amount ever recorded (Giving USA, 2020). Included in this figure is the amount given to education, which increased by 10% between 2017-2019. One key audience for charitable giving to education is … Continue reading How to Cultivate Engaged Alumni? Insights for Internal Communication
This summary is provided by the IPR Organizational Communication Research Center Technological advancements continue to bring about remarkable transformations to our economy and the workforce. An important question many organizations face is: How can organizations effectively engage with the workforce in this drastically transformed world? We conducted an online survey of employees in the U.S. … Continue reading How to Cultivate and Retain Altruistic and Dedicated Employees?
This summary is provided by the IPR Digital Media Research Center Summary WeChat, the most widely used social mobile application nowadays in China. By observing the most transparent Chinese charitable foundations, this study conducted a quantitative content analysis to examine their use of WeChat for dialogic communication with publics. Particularly, this study found that Chinese … Continue reading Engaging Publics in The Mobile Era: A Study of Chinese Charitable Foundations’ Use of WeChat
This post, originally published in the Public Relations Journal, is provided by the IPR Street Team, a group of student writers who help IPR bring the latest research that matters to the practice. For the full study, visit the PR Journal here. Patrick D. Thelen, Ph.D. and Rita Linjuan Men, Ph.D., APR, from University of … Continue reading Strategic Use of Facebook for Public Engagement in Higher Education Institutions