Tag Archives: Engagement

With the social, economic, and technological transformations sweeping the globe, companies and their leaders are challenged to harness disruption and innovation in a rapidly changing environment. In the midst of complexity and chaos, determining how to attract, retain, motivate, and engage talent has become a pressing issue for global business leaders. Workplace dynamics and culture … Continue reading It’s the Best Time for Internal Communicators!

Companies show a strong and growing interest in the engagement of their employees, since having engaged employees is crucial for competitive advantage. However, several studies indicate that the average level of employee engagement is not so satisfying. For this reason, the Centre for Employee Relations & Communication (CERC) at IULM University carried out a research … Continue reading Five Insights that Each CEO Must Know about Employee Engagement

This post is presented by the IPR Organizational Communication Research Center.  In recent years, employee advocacy has become a buzzword that has captured the attention of public relations, marketing, human resources, and business circles. The concept of having employees voluntarily promote, recommend, or defend their organization has existed for a long time. However, the rise … Continue reading Rewarding Employees for Engaging in Employee Advocacy: Is this the Right Move?

Fraustino, Julia Daisy, Lee, Ji Young, Lee, Sang Yeal , & Ahn, Hongmin (2018). Effects of 360° video on attitudes toward disaster communication: Mediating and moderating roles of spatial presence and prior disaster media involvement. Public Relations Review, 44(3), 331-341. doi: 10.1016/j.pubrev.2018.02.003 Summary Public relations practitioners have increasingly embraced visual media technologies such as 360° video, … Continue reading Effects of 360° Video on Attitudes Toward Disaster Communication