This is an IPR Signature Study conducted by the IPR Commission on Organizational Communication and a part of the Organizational Communication Research Center. Download Full White Paper (PDF): Organizational Clarity: The Case for Workforce Alignment and Belief
This is a part of an IPR Signature Study “Organizational Clarity: The Case for Workforce Alignment & Belief” conducted by the IPR Commission on Organizational Communication. Download Infographic: Organizational Clarity Infographic Download White Paper: Organizational Clarity White Paper
Employees in five countries gave their organizations low marks on three dimensions of “Organizational Clarity,” with India scoring the highest and U.K. scoring the lowest. Gainesville, Fla., May 11, 2015 – The Institute for Public Relations (IPR) Commission on Organizational Communication has released the first global study on Organizational Clarity, finding organizations are failing to … Continue reading Institute for Public Relations Report Demonstrates Organizations are Failing to Provide a Clear “Line-of-Sight” to Employees
This is an IPR Signature Study conducted by the IPR Commission on Organizational Communication and a part of the Organizational Communication Research Center. Thanks to our sponsors for their generous support: Download Full White Paper (PDF): Organizational Clarity: The Case for Workforce Alignment and Belief Download Infographic (PDF): Organizational Clarity: The Case for Workforce Alignment and … Continue reading Organizational Clarity: The Case for Workforce Alignment and Belief
Download Full White Paper (PDF): Irreversible: The Public Relations Big Data Revolution Download Big Data Infographic: Irreversible: The Public Relations Big Data Revolution Infographic IPR Measurement Commission presents their latest white paper “Irreversible: the Public Relations Big Data Revolution.” Today the amount of data organizations collect is unprecedented, and it can be difficult to determine … Continue reading Irreversible: The Public Relations Big Data Revolution
Abstract: In this quantitative research study, the future of public relations practice and study is explored through the lens of professionalization and social roles. Specifically, this study evaluates the relationship between professionalization and social roles of public relations professionals. A survey of public relations professionals is used to build and test a model of professionalization and … Continue reading An Intertwined Future: Exploring the Relationship between the Levels of Professionalization and Social Roles of Public Relations Professionals
What are the expectations and attitudes Americans have towards large companies? What are their perceptions of business relationships and how can large firms build and maintain the public’s trust? Are there some sectors more favored than others? These questions are important for large corporations to fully understand what might affect their corporate image and reputation. … Continue reading Corporate Reputation Takeaways: Results from the 2015 Public Affairs Pulse Survey
Last week, I attended the Association for Education in Journalism and Mass Communication (AEJMC) conference in San Francisco to gain insights into the research shaping our profession. The theme of the 4-day event this year, “Global Bridges,” was attended by journalism and mass communication educators, researchers and practitioners from around the world. At AEJMC, I … Continue reading Educators Bring Global Research to San Francisco Conference
The International Association for Measurement and Evaluation in Communication (AMEC) Summit held its annual meeting last week in Stockholm. The theme of the conference was, ‘Winning the Game’ with speaker presentations, panels, debates, discussions, questions, and ideas on “making measurement mainstream” (a phrase used by Alex Aiken, Executive Director of Communications for the UK Government). … Continue reading Making Measurement Mainstream: AMEC 2015
The proliferating digital platforms are at the heart of today’s global economy. According to a study by Adobe, 66% of marketers feel digital is critical to their company’s success and yet less than half feel highly proficient in digital marketing. The European Union will announce a wide-ranging probe into how big technology companies such as … Continue reading Digital Platforms: More Relevant, Robust and Rewarding