Author(s), Title and Publication Chen, Z. F., Hong, C., & Occa, A. (2019). How different CSR dimensions impact organization-employee relationships, Corporate Communications: An International Journal, 24(1), 63-78. doi:10.1108/CCIJ-07-2018-0078 Summary Although corporate social responsibility (CSR) has attracted growing attention among researchers and organizations, the impact of CSR on organizations’ internal climates and stakeholders such as their employees … Continue reading How Different CSR Dimensions Impact Organization-Employee Relationships
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Citation Linjuan Rita Men, Wan-Hsiu Sunny Tsai, Zifei Fay Chen & Yi Grace Ji (2018). Social presence and digital dialogic communication: Engagement lessons from top social CEOs. Journal of Public Relations Research, 30(3), 83-99. DOI: 10.1080/1062726X.2018.1498341 Summary The study focuses on a selective group of “top social CEOs” and evaluates their Facebook communication. Specifically, through … Continue reading Social Presence and Digital Dialogic Communication: Engagement Lessons from Top Social CEOs →
The interactive features of social media have attracted considerable attention from both scholars and professionals over the years. Among these features is the functionality of the “like” button. This functionality allows users to express their favorable attitude toward messages others post by “liking” them and also allows them to receive “likes” for their own posts … Continue reading How Certain Personality Traits Lead to More “Likes” on Facebook →
The interactive features of social media have attracted considerable attention from both scholars and professionals over the years. Among these features is the functionality of the “like” button. This functionality allows users to express their favorable attitude toward messages others post by “liking” them and also allows them to receive “likes” for their own posts … Continue reading How Certain Personality Traits Lead to More “Likes” on Facebook →
This summer, I was offered the great opportunity of a public relations research internship at Ketchum Global Research & Analytics (KGRA) in New York City as the 2015 Don Bartholomew Award for Excellence in Public Relations Research fellow. My experience at Ketchum offered me great insights on the best practices of public relations research in … Continue reading Conducting Research that Matters to the Practice: My Experience at Ketchum Global Research & Analytics →