Tag Archives: corporate social responsibility

This blog is based on the original journal article in the Public Relations Journal. The concept of American democracy has conventionally been structured around voters receiving political information from government institutions, political parties, and news media sources. Today, corporations play a major role in a democratic society by taking public stances on controversial social-political issues, … Continue reading The Impact of Corporate Social Advocacy on Stakeholders’ Issue Awareness, Attitudes, and Voting Behaviors

In partnership with PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. I’m surprised that so many corporate social responsibility (CSR) programs have nothing whatsoever to do with the organization’s unique selling proposition (USP). When I ask why, I often hear, “I inherited it and … Continue reading How We Did It: How We Aligned CSR With Our Unique Selling Proposition

Effective communication of a company’s CSR initiatives contributes to the mutually beneficial relationships that it can develop with its internal and external stakeholders (Kim & Ferguson, 2018). The existing CSR research either examined CSR communication as merely a strategic tool used to enhance corporate reputation or investigated the political role that a company can play … Continue reading Eight Best Practices for Linking CSR to Corporate Reputation

Author(s), Title and Publication Chen, Z. F., Hong, C., & Occa, A. (2019). How different CSR dimensions impact organization-employee relationships, Corporate Communications: An International Journal, 24(1), 63-78.  doi:10.1108/CCIJ-07-2018-0078 Summary Although corporate social responsibility (CSR) has attracted growing attention among researchers and organizations, the impact of CSR on organizations’ internal climates and stakeholders such as their employees … Continue reading How Different CSR Dimensions Impact Organization-Employee Relationships

Chung, Angie. (2018). Examining the effectiveness of using CSR communication in apology statements after bad publicity. Corporate Communications: An International Journal, 23(3), 357-376. Summary The purpose of this study is to contribute to understanding the effects of framing apology statements with corporate social responsibility (CSR) communications after a company has suffered negative publicity. Specifically, this … Continue reading Examining the Effectiveness of Using CSR Communication in Apology Statements After Bad Publicity

Author(s), Title and Publication: O’Connor, A., Paskewitz, E. A., Jorgenson, D. A., & Rick, J. M. (2016). How changes in work structure influence employees’ perceptions of CSR: Millionaire managers and locked-out laborers. Journal of Applied Communication Research, 44(1), 40 – 59. Summary Corporate social responsibility (CSR) is a multi-faceted concept, including dimensions of economic, legal, … Continue reading How Changes in Work Structure Influence Employees’ Perceptions of CSR: Millionaire Managers and Locked-Out Laborers

Topic: Employee Identification; Employee Performance Authors, Title and Publication Korschun, D., Bhattacharya, C. B., & Swain, S. D. (2014). Corporate social responsibility, customer orientation, and the job performance of frontline employees. Journal of Marketing, 78(3), 20-37. Summary In the search for levers to improve job performance, some managers have turned to corporate social responsibility (CSR is defined … Continue reading Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees