- How do Adults use TikTok?
Posted on April 9, 2024
This blog is provided by the Digital Media Research Center (DMRC)
Pew Research Center analyzed U.S. adults' opinions on TikTok and how those opinions vary based on their posting activity.
A survey of 869 U.S. adults with a valid TikTok handle was conducted in August 2023. The survey was distributed to members of the Center’s American Trends... more - How can News Portals Effectively Garner Community Attention?
Posted on April 9, 2024
Dr. Dam Hee Kim, Joshua von Herrmann, and Dr. Seungahn Nah researched the potential of news portals as influencers on civic engagement, specifically regarding community engagement and public affairs.
A national survey of 1,294 Korean adults was conducted from April 4–9, 2019. News portals were classified in two different ways:
1.) Active ... more - What are the Current Trends in Journalism in 2024?
Posted on March 26, 2024
Muck Rack analyzed current trends in journalism, including concerns about funding and trust, employment practices, and the implementation of generative AI.
An online survey of 1,106 U.S. journalists was conducted Jan. 3 – Feb. 9, 2024.
Key findings include:
1.) 28% of journalists said they currently use generative AI, followed by 20%... more - Navigating the Intersection of AI, Public Relations & Race
Posted on March 11, 2024
This blog is provided by the IPR Center for Diversity, Equity, and Inclusion and Digital Media Research
One of the most exciting things about the public relations discipline is that it is intricately linked to major technological innovations throughout history – from the early days of the railroad, to the development of the telephone, to the b... more - IPR AI Disclosure and Labeling Policy
Posted on March 10, 2024
Updated March 8, 2024
Thanks to the IPR Digital Media Research Center team for their considerations and input.
With the increased use of generative AI and the potential for increased misinformation and decreased transparency in the research space, the Institute for Public Relations (IPR) has created a disclosure policy for labeling generative... more - Trends Among Top-Ranked Podcasts in the U.S.
Posted on March 4, 2024
Pew Research Center analyzed podcast content in the United States, specifically examining the guests hosted by top-ranked podcasts in 2022.
A content analysis of 434 top podcasts with 24,004 episodes was conducted between Jan. 1 – Dec. 31, 2022. All podcasts were on Apple Podcasts or Spotify, and researchers used OpenAI’s Generative Pre-Tr... more - Trend Predictions for 2024: Journalism, Technology, and the Media
Posted on March 4, 2024
This summary is provided by the IPR Digital Media Research Center
The Reuters Institute and the University of Oxford researched how the growth of AI will impact the reliability of news information and the sustainability of mainstream media. They also analyzed how organizations around the world plan to adapt to these challenges and manage potent... more - Can Corporate Social Responsibility Instill Warmth in Artificial Intelligence?
Posted on March 4, 2024
This blog is provided by the IPR Digital Media Research Center
Artificial intelligence (AI) has made a transformative impact on public relations practices. From the traditional adoption of AI in media monitoring and social media sentiment analysis, to the rapid development of generative AI in recent years, public relations professionals and orga... more - IPR Artificial Intelligence (AI) Tools Resource Library
Posted on March 1, 2024
This list of AI tools is updated periodically by the experts on the IPR Digital Media Research Center team. Many thanks to all who contributed, and special thanks to Martin Waxman who contributed an original list of tools and categories. Last updated: April 1, 2024ChatbotsConversational SearchText to Image/DesignGeneral ResourcesHy... more - How is Digital News Consumed Globally?
Posted on February 25, 2024
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Reuters Institute analyzed how news is being consumed online by people of different ages, g... more