This summary is provided by the IPR ESG Resource Page based on the original report by Morning Consult

Morning Consult explored consumer attitudes, behaviors, and expectations toward sustainability.

A survey of 2,210 U.S. adults was conducted from July 5-7, 2022.

Key findings include:

1.) Consumers said that sustainability is most important for industries that are part of everyday life.

— Consumers said the auto industry has done the most harm toward climate change of all industries, while tech has done the least harm.

2.) Members of the public graded their sustainability efforts as better than others in their community, corporations, and the government, even as a majority admit their individual actions have a “minor” impact.

3.) Sustainability knowledge doesn’t equate to understanding.

— U.S. adults are broadly familiar with common sustainability concepts like “energy conservation” and “renewable resources,” but a gap exists between familiarity and being able to demonstrate an understanding of certain topics, such as identifying a renewable resource or knowing what ESG stands for.

Find the original report here.

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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