As I reflect on my two years of chairing the Institute for Public Relations Commission on Measurement and Evaluation, I appreciate the rich legacy passed on by preceding chairs and the amazing team who tirelessly give their time and expertise to further the quest for good research and measurement. I feel privileged to work with many of ...

The Institute for Public Relations Alexander Hamilton Medal is a very special honor that recognizes a lifetime of distinguished contributions and service to our profession. The Institute for Public Relations Board of Trustees had the honor recently of presenting this award to a colleague and friend, Margery Kraus, President and Chief Executive Officer of APCO Worldwide. Margery created APCO in 1984 while at Arnold & Porter, the esteemed Washington DC law ...

I had the privilege of chairing the Grunig Lecture on Sunday afternoon, October 17, in Washington DC. This was the third in a series of lectures by major figures in public relations practice or education, addressing topics of importance to our profession. This year, PRSA joined the Institute f ...

More than 70 public relations professionals, academics and measurement experts gathered in Portsmouth, NH on October 6-8 for the Institute’s 8th annual Summit on Measurement. If you want the links and highlights, visit the social media hub created for the event by ...

[Editor’s Note: In PR education, NYU believes that its Master of Science in Public Relations gives communication professionals an important, differentiating credential in the competitive landscape. NYU’s School of Continuing and Professional Studies, working in conjunction with executives from companies including some represented on the IPR Board of Trustees, has crafted a curriculum that includes a “Capstone course.” It requires students to produce a major pap ...

The fall semester begins. Another cohort of strategic public relations master’s students at The George Washington University enters my applied research course, which focuses on integrating research into practice. One of the assignments they will endure involves developing a detailed RFP (request for proposal) for research services. ...

On the heels of the Tiger Woods scandal last April and only days before the BP rig explosion and oil spill, the Economist ran a story calling attention to the fact that brand-threatening scandals are becoming a regular feature of the corporate landscape. This, the Economist sai ...

In order to better understand the user requirements of the Institute for Public Relations website, our partner Prescient Digital Media conducted an online survey with IPR users and key stakeholders during early June. I say “many thanks” to the 120 people who completed the survey. The feedback provides a holistic view of our current website and its potential future state, from the user perspective. This feedback wil ...

The Barcelona Declaration of Research Principles Barcelona Declaration of Measurement Principles slides (PDF) A new declaration of standards and practices to guide measurement and evaluation of public relations was discussed in Barcelona this week and adopted by delegates attending at the 2nd ...

I’ve been reminded over past days how truth and accuracy in information are under assault – and of the obligation that each of us has to fight back. Harris Diamond, CEO of Weber Shandwick, characterized the situation in a commencement speech: “The new paradigm holds that everything is opinion, everything is relative, and everything is spin. Information is in the eye of the communicator. The assumptio ...