In any service based industry, client retention and employee retention are inextricably linked. In public relations consultancies, a firm’s success hinges on its employees and the level of service they provide. Their creativity, diligence and intelligence are firms’ most valuable resources. We conducted a study that evaluated and analyzed the factors that contribute t ...

In any true profession, the practitioner deeply understands the importance of research-based knowledge in guiding the work and measuring the results. Recently in Bulldog Reporter’s Daily ‘Dog, I offered a few insights on ...

Sir Martin Sorrell touched on many things during his 50-minute Annual Distinguished Lecture to the Institute in November, including public relations in the Middle East. Valued at around $100 million, Sir Martin predicted it will grow by a whopping 200 percent in 2009. “Here’s a good example of the world being remade,” he said. On a trip wedged between the Muslim holiday ...

“High performance and high integrity are good for the bottom line.” In a new section of the Essential Knowledge Project, Robert L. Heath, Ph.D., and Lan Ni, Ph.D. make the case for corporate social responsibility (CSR) based on existing research. While social responsibility may be a timeless concern, the topic began receiving serious management policy discussion during the 1950s. One way or another, all such ...

I want to thank the Institute for Public Relations and EUPRERA for the opportunity to share my research. This blog post describes the potential applications of the research I conducted. In a recent discussion, Shel Holtz wrote, “People listen to each other these days more t ...

Richard Edelman, president and CEO of Edelman, argues that case in the inaugural event of the University of Maryland’s Grunig Lecture Series, sponsored by the Institute for Public Relations. Edelman believes that communications strategy and programming must be fundamentally reassessed today, in light of forces such as: the collapse of trust in financial institutions, a global rise in government intervention, the growing rich/poor divide, dispersion of authority/influence, and the morphing of ...

We announced this week the first class of Institute for Public Relations Research Fellows. They will be inducted at the Annual Distinguished Lecture & Awards Dinner, November 5 in New York. With all the research commissions, conferences and councils supported by ...

“I think that PR has always been about relationships, but it has changed fundamentally in that relationships have almost become the primary responsibility of a PR practitioner-and it’s not just with the Wall Street Journal or New York Times-it’s relationships with everyone who has a significant influence on the reputation of your company. I think it’s great for the function, for t ...

This new book by Tom Martin – Executive in Residence, Department of Communication, College of Charleston – offers just what the subtitle says: what corporate communicators need to know about sharing their life experience with tomorrow’s leaders. Tom’s passion for his long career in corporate communications as well as his new career in the classroom illuminate this readable, informative, and per ...

Sir Martin Sorrell, Group Chief Executive of WPP , and Steven J. Harris, Vice President of Global Communications for General Motors, will headline the Institute for Public Relations’ Annual Distinguished Lecture & Awards Dinner. The November 5 event will be at The Yale Club in New York City. Sir Martin Sorrell’s speech will be titled, “Public Relations: The Story Behind a Remarkable Renaissance.” The Ale ...