Back in 2010 IPR published this post written by me titled, “Global Stakeholder Relationship Governance.” Four years later, Palgrave Macmillan has just published this new book, “Global Stakeholder Relationships Governance: An Infrastructure,” that includes, besides a good part of my post, other excellent contributions from Jim Grunig, Emilio Galli Zugaro and Joao Duarte. How has … Continue reading An Infrastructure to Govern Global Stakeholder Relationships
A public relator’s personal relationships network has always been considered an essential (when not the essential) part of her/his professional assets. Where and when it is also described as a model of practice, it seems to be the most universally adopted, quite contrary to the stereotype that it is mostly practiced in Asia. “I think … Continue reading Personal Influence Model
This paper is a two-tiered exploration of Corporate Responsibility and Communication. It begins with an exploration of the history, theory, and other drivers of Corporate Responsibility, and is matched with qualitative research with representatives from companies heralded for their CR practice to answer the questions: “what drives an organizations’ CR communication? How does the organization’s … Continue reading Communicating Responsibility
This paper, The Economic Impact of Our Profession, argues that our identity as a profession – not just a service industry of practitioners for hire, not just a management function of the staff variety – has a strong connection to issues of size and economic impact on society at large. Download PDF: How Big Is … Continue reading How Big Is Public Relations (and Why Does It Matter)?