How to Get the Coveted Licence to Operate

Recent research has shown that there’s a critical need for many communication professionals to convince executives and senior management of their capacity to deliver business value. This fact is highlighted in The Licence to Operate, the first installme ...

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From Duke Ellington and Billy Strayhorn to George Burns and Gracie Allen – What Creative Yin-Yang Collaborations Teach Us

* Watching the Broadway show, “Beautiful,” about the life of Carole King, I could not help but think about the creative collaborative process she and her then-husband, Gerry Goffin went through. Together they penned classics including the chart-topping songs, “(You Make Me Feel Like) A Natural Woman,” “Up on the Roof,” “Will Y ...

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Survey From Center for Public Relations and Chief Executive Magazine Finds CEOs Want to Talk Sales, Not Social Issues, in 2019

America’s CEOs may feel more pressure than ever to speak out on social issues from gun control to immigration, but ask them what they think the business of corporate communications should be and the answer is overwhelming: business. According to a new survey conducted by the USC Annenberg Center for Public Relations ...

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PRSA Foundation Survey Finds a Disconnect in How Employees vs. Employers Perceive the Importance of D&I in the Workplace

The PRSA Foundation launched the results of a recent survey that found while 85 percent of communications professionals believe diversity is important, only 27 percent believe their organization is diverse. According to the report, increased pressure on organizations to take stances on social issues is making them reevaluate ...

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What Advertising Missteps Can Teach us About Multicultural Marketing

In the last few years, we have seen many examples of “advertising gone wrong,” as some brands, unintentionally or not, have created some culturally insensitive, tone-deaf, and downright offensive advertising campaigns. Yes, as the world continues to become more diverse, marketers and advertising teams will be continually task ...

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