Recently, members of the IPR Measurement Commission joined in an online discussion following a question by Elizabeth Rector of Cisco asking her fellow members what percentage of the total communication budget is typically spent on insights, metrics and research throughout the industry. Leaders in the profession ar
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Gainesville, Fla. – The Institute for Public Relations (IPR) Board of Trustees has elected Mohammad Hamid as the director of the IPR Measurement Commission for 2020-2021. Hamid will succeed the Cision Chief Insights Officer Mark Weiner, current director and a founding member of the Measurement Commission.
Ham
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My company, Integral, recently hosted senior Communications, Marketing, and Human Resources leaders at our inaugural Circles event in New York City. Together, we unpacked the ins and outs of designing the kind of employee experiences that deliver business results.
With forward thinkers from Amex, Levi Stra
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This post is provided by the IPR Organizational Communication Research Center.
In today’s digital and social world, organizations are under constant scrutiny. The way an organization handled an internal crisis can easily go viral and be known to all, such as the Ctrip child abuse scandal, one of the bi
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This post is provided by the IPR Behavioral Insights Research Center.
Summary
With the digital revolution, the
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Professionals and pre-professionals gathered in sunny San Diego, California on Oct. 18-22 for the 2019 PRSA International Conference. The conference featured speakers like Bob Woodward, Laura Ling, Richard Dreyfuss, former President of Mexico Vicente Fox and more. Attendees of the week-long conference experienced breakout sessions, key
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This blog post, provided by the IPR Behavioral Insights Research Center and written by Dr. Terry Flynn and Tim Li, is based on a research paper by Celine Klemm, Tilo Hartmann, & Enny Das.
Key Findings
People find disease outbreaks to be more severe when they learn
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A keynote speaking opportunity at Brazil’s diversity-themed Abrapcorp conference led to crafting a 10-point Social Responsibility Bill of Rights with practical advice and inspired completion of the Internal Public Relations model (Pompper, 2012) that rests on two pillars – social capital and diversi
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The Federal Trade Commission (FTC) has focused its attention on social media influencers. An effective part of any social media campaign, influencers frequently have the power to create online buzz about a product or service based on their reviews. As influencers become more successful, frequently their reviews are
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This blog post is a summary of “The Status Quo of Evaluation in Public Diplomacy: Insights from the US State Department” by Erich J. Sommerfeldt and Alexander Buhmann. For the full study, please visit here.
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