This blog appears courtesy of the researchers Kaye D. Sweetser, Ph.D., San Diego State University, and Nicholas Browning, Ph.D., Indiana University. The full study can be found here.
Researchers Kaye D. Sweetser and
...
This blog post is presented by the IPR Commission on Measurement and Evaluation.
Evaluation has been on the lips of industry leaders and academics in public relations for more than four decad
...
This post appears courtesy of Edelman. The full study, 2018 Edelman Earned Brand, can be found here.
Summary
Today more than ever, people are weighing a brand
...
This blog is presented by the IPR Organizational Communication Research Center.
It’s no secret that today’s leading businesses are turning to ...
Companies Citing High Score to Help Reputation
Corporate political disclosure and accountability is holding firm, despite counter-pressures from Washington and certain elements of the corporate trade association community. Indeed, companies are seeing it as important for protecting, even burnishin
...
If a U.S. president tweets in a forest and no one is around to hear him, does he make a sound?
Perhaps not. The 2018 Public Affairs Pulse survey shows that nearly 60% of Americans rarely or never read President Trump’s tweets, either via Twitter or the news media
...
I logged out of Facebook today. I’ll be back — but I needed to step away and evaluate. Although I enjoy using the platform and catching up with friends and family, the news from the New York Times that 50 million accounts have been b
...
The PRSA Foundation and the Museum of Public Relations partner to advance diversity and inclusion with the launch of the book Diverse Voices: Profiles in Leadership. Learn about the unique challenges faced by multicultural communications professionals and explore how you can improve diversity and inclusion in your organization with this new book Diverse Voices: Pro ...
Read More...This blog is presented by the IPR Organizational Communication Research Center. A new global report produced by IC Kollectif reviews how business leaders perceive internal communication, looks closely at the reality of the practice inside companies and explores how IC professionals can better position themselves as trusted advisors and key business enablers. ...
Read More...This blog post is presented by the IPR Commission on Measurement and Evaluation.
“Cause and effect” in marketing and communications is not always what its practitioners
...
