How Much of the Budget Should be Spent on Research and Insights? An IPR Measurement Commission Roundtable

Recently, members of the IPR Measurement Commission joined in an online discussion following a question by Elizabeth Rector of Cisco asking her fellow members what percentage of the total communication budget is typically spent on insights, metrics and research throughout the industry. Leaders in the profession ar ...

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Mohammad Hamid Elected Director of IPR Measurement Commission

Gainesville, Fla. – The Institute for Public Relations (IPR) Board of Trustees has elected Mohammad Hamid as the director of the IPR Measurement Commission for 2020-2021. Hamid will succeed the Cision Chief Insights Officer Mark Weiner, current director and a founding member of the Measurement Commission. Ham ...

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Four Shifts That Will Transform Employee Experience in 2020

My company, Integral, recently hosted senior Communications, Marketing, and Human Resources leaders at our inaugural Circles event in New York City. Together, we unpacked the ins and outs of designing the kind of employee experiences that deliver business results. With forward thinkers from Amex, Levi Stra ...

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Five Key Takeaways from the 2019 PRSA International Conference

Professionals and pre-professionals gathered in sunny San Diego, California on Oct. 18-22 for the 2019 PRSA International Conference. The conference featured speakers like Bob Woodward, Laura Ling, Richard Dreyfuss, former President of Mexico Vicente Fox and more. Attendees of the week-long conference experienced breakout sessions, key ...

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Social Media Influencers and Transparency: FTC Gives New Guidance for Disclosing Brand Relationships

The Federal Trade Commission (FTC) has focused its attention on social media influencers. An effective part of any social media campaign, influencers frequently have the power to create online buzz about a product or service based on their reviews. As influencers become more successful, frequently their reviews are ...

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