This post summarizes a roundtable discussion by the IPR Digital Media Research Center and IPR Board of Trustees Members of the IPR Digital Media Research Center (DMRC) and Board of Trustees gathered virtually to discuss public relations in the Metaverse. The discussion was ...

This summary is provided by the IPR ESG & Purpose Research Library. Dr. Matthew Amengual and colleagues examined how individuals perceive corporate involvement in human rights violations. A survey of 2,420 U.S. adults was conducted from March – April 2021. Participants were asked to give their reactions to hypothetical situations involving a multinational enterprise and a human rights violation. ...

After the entire world shifted to virtual events in response to COVID-19, it’s no surprise that virtual is now here to stay. ...

Download Full Article (PDF): Deconstructing: Nudges This research brief is provided by the...

This blog is based on the original study in the Public Relations Journal. When events of societal injustice occur and governmental responses appear inadequate, citizens often turn their focus to the leaders of companies they buy from, work for, and trust. Whether they want a v ...

New York, NY – Linda Rutherford, Chief Administration & Communications Officer at Southwest Airlines, will receive the 2022 Institute for Public Relations Lifetime Achievement Award for her significant contributions to the industry of public relations. Rutherford wil ...

This blog is provided by the IPR Organizational Communication Research Center Change is an inescapable reality of the modern workplace. The declaration of the COVID-19 pandemic forced organizations to confront an array of drastic and previously unimaginable organizational changes. Many business-as-usual approaches to serving customers, wo ...

This summary is provided by the IPR ESG and Purpose Resource Page. To learn more, check out IPR’s research report, Deconstructing: Stakeholder Capitalism....

This blog is based on the original study in the Public Relations Journal. Scholars have argued that social presence strategies could be a gateway to public engagement. Communicators use social presence to reflect genuine and real personalities to build relationships (Mazid, 2020; M ...

This blog is based on the original study in the Public Relations Journal. The concept of employee engagement is crucial to ...