Eight Best Practices for Linking CSR to Corporate Reputation

Effective communication of a company’s CSR initiatives contributes to the mutually beneficial relationships that it can develop with its internal and external stakeholders (Kim & Ferguson, 2018). The existing CSR research either examined CSR communication as merely a strategic tool used to enhance corporate rep ...

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Latinx: A Vital Community to the Public Relations Industry

Just 25 miles from the United States and Mexico border at San Diego State University, 96 public relations practitioners and educators from across the nation gathered with the challenge to push the status quo. They turned their sights on bilingual PR education. SDSU’s Dr. Patrick Thelen assembled a panel as a part of the Public Relati ...

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