How We Did It: How a Robotic Duck Calms Young Cancer Patients and Boosts Aflac’s Brand

In partnership with Ragan, “How We Did It” features IPR Trustees offering insight into an initiative or decision that had a positive impact.

Aflac has donated over $135 million to the research and treatment of pediatric cancer, including establishing the Aflac Cancer and Blood Disorders Center at Children’s Healthcare of Atlanta.

One

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Improving Public Relations Leadership Should be a Priority

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Is improving leadership even on the radar screen in our profession? The short answer to that question appears to be no, according to the results of the Plank Center’s Leadership Report Card 2019. Though numerous blogs, articles and research studies in our field recognize the importance of improving leadershi

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Five Ways to Protect Your Data Online

Nowadays, your data is more valuable than ever as it can be sold for profit on the black market. Your vital information could be used to commit crimes. The truth is that we are all susceptible to becoming victims of cyberattacks.

However, although there will always be risks, we should admit that we increase the chance

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The Intersection of Internal and External Communication

This post is provided by the IPR Organizational Communication Research Center. 

Organizations are increasingly adopting an integrated approach to internal and external communication, but many practitioners insist on treating internal stakeholders as a distinct audience, which means external content alone is

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