The End of Linear Storytelling: The #Thumbstopping Story of Our Digital Future Or Trading Catharsis for Engagement

Along with juggling the daily chaos of our company’s comms channels, our executives’ egos and our teams’ pursuit of the proverbial ‘seat at the table,’ Communications professionals often double as the company storyteller, a key function of our work. However, the way we tell these stories must change — perhaps to the point at ...

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IPR Report Finds Americans Bombarded with Disinformation

As communicators who work on behalf of a range of organizations to educate, engage and mobilize individuals and communities, trust matters a lot to us. Trust is something that is earned over years and decades. It is invaluable. Without trust, the relationships we strive to build and strengthen lack a foundation. Trust is crucial as sho ...

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It’s the Best Time for Internal Communicators!

With the social, economic, and technological transformations sweeping the globe, companies and their leaders are challenged to harness disruption and innovation in a rapidly changing environment. In the midst of complexity and chaos, determining how to attract, retain, motivate, and engage talent has become a pressing issue for global ...

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Five Insights that Each CEO Must Know about Employee Engagement

Companies show a strong and growing interest in the engagement of their employees, since having engaged employees is crucial for competitive advantage. However, several studies indicate that the average level of employee engagement is not so satisfying. For this reason, the Centre for Employee Relations & Communication (CERC) at IULM U ...

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Linking Internal Communication to Business Results

This post is provided by the IPR Organizational Research Communication Center.  Industry surveys repeatedly report that measuring communication effectiveness and the link between internal communication initiatives and business results is a real challenge to ...

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