What Does the Future of the Metaverse Mean for PR?

This post summarizes a roundtable discussion by the IPR Digital Media Research Center and IPR Board of Trustees Members of the IPR Digital Media Research Center (DMRC) and Board of Trustees gathered virtually to discuss public relations in the Metaverse. The discussion was ...

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Public Opinion Is Not Enough to Hold Companies Accountable

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This summary is provided by the IPR ESG & Purpose Research Library. Dr. Matthew Amengual and colleagues examined how individuals perceive corporate involvement in human rights violations. A survey of 2,420 U.S. adults was conducted from March – April 2021. Participants were asked to give their reactions to hypothetical situations involving a multinational enterprise and a human rights violation. ...

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Words, Money, or Action? How Corporate Social Advocacy Drove Media Coverage of Black Lives Matter

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This blog is based on the original study in the Public Relations Journal. When events of societal injustice occur and governmental responses appear inadequate, citizens often turn their focus to the leaders of companies they buy from, work for, and trust. Whether they want a v ...

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How to Navigate Change Using Transparency, Charisma, and Empathy

This blog is provided by the IPR Organizational Communication Research Center Change is an inescapable reality of the modern workplace. The declaration of the COVID-19 pandemic forced organizations to confront an array of drastic and previously unimaginable organizational changes. Many business-as-usual approaches to serving customers, wo ...

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Political Campaign Messages on Facebook: A Study of Public Engagement, Social Presence Strategies, and the 2018 U.S. Senate Elections

This blog is based on the original study in the Public Relations Journal. Scholars have argued that social presence strategies could be a gateway to public engagement. Communicators use social presence to reflect genuine and real personalities to build relationships (Mazid, 2020; M ...

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