Unpredictable, dynamic environments and the challenges of digitalization force many corporations to question traditional ways of organizing their activities. A big idea often discussed by top management in this context is “agility” – meaning that organizations should become significantly more flexible, faster and respo
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In our current age of globalisation, international public relations – understanding, engaging and executing global PR – is becoming more important than ever. Companies are crossing borders with their messages, media and services (whether it’s an active or passive choice) – and it’s vital that our industry is prepare
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This blog is a part of Measurement Month and original
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This study appears courtesy of the author Dr. Melissa Dodd, University of Central Florida and originally appears in the Journal of Public Interest Communications. ...
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Social media amplifies the voices of consumers and gives them a platform to voice both praise and criticism at the click of a button.
Businesses often struggle with how to approach negative comments on social media, but engaging with customers and their criticisms can go a long way: 45 percent of people say they wou
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This blog is a part of Measurement Month and originally appears in PR News. It is presented by the IPR Measurement Commission
Virtual rea
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Novelist, poet and journalist George Eliot once said, “It is never too late to be what you might have been.” Her statement speaks volumes about personal brand and our ability to influence not only who we are, but also the perceptions about us. Consultant and author Ron Ashkenas agrees, “We have the power to determine a
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This blog post is a summary of “Challenging the Dialogic Promise: How Ben & Jerry’s Support for Black Lives Matter Fosters Dissensus on Social Media,” by Erica Ciszek, Ph.D., University of Texas, and Nneka Logan, Ph.D., Virginia Tech. For the full study, please visit Journal of Public Relations Research. ...
Read More...This blog is a part of Measurement Month and originally appears in PR News. It is presented by the IPR Measurement Commission
Sue Grafton, author of the alphabet mysteries, onc
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This blog appears courtesy of the researchers Kaye D. Sweetser, Ph.D., San Diego State University, and Nicholas Browning, Ph.D., Indiana University. The full study can be found here.
Researchers Kaye D. Sweetser and
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