Dispelling The Myths That Are Killing PR
This essay first appeared in PRNEWS.
As communicators gear up in 2020, we reflect on the past, look f
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Strategic Use of Facebook for Public Engagement in Higher Education Institutions
This post, originally published in the Public Relations Journal, is provided by the...
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Eight Best Practices for Linking CSR to Corporate Reputation
Effective communication of a company’s CSR initiatives contributes to the mutually beneficial relationships that it can develop with its internal and external stakeholders (Kim & Ferguson, 2018). The existing CSR research either examined CSR communication as merely a strategic tool used to enhance corporate rep
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The Top 14 Public Relations Insights of 2019
Download Booklet (PDF): Top 14 PR Insights of 2019 Download social graphics: Insight 1, Insight 2, Insight 3, ...
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Latinx: A Vital Community to the Public Relations Industry
Just 25 miles from the United States and Mexico border at San Diego State University, 96 public relations practitioners and educators from across the nation gathered with the challenge to push the status quo. They turned their sights on bilingual PR education.
SDSU’s Dr. Patrick Thelen assembled a panel as a part of the Public Relati
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Stakeholder Primacy: Reconciling the Expectations of Employees, Customers, Communities and Shareholders
STAKEHOLDER CAPITALISM
Businesses are increasingly expected to maximize profits for shareholders, while also satisfying customers and the employees who look after them, all while doing good for society. In August, the Business Roundtable ...
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Lessons Earned: How Cleveland Clinic Recovered in the Tech Race
In this PRNEWS series, a partnership with the Institute for Public Relations, industry leaders share difficult lessons.
In today’s essay we hear from former Cleveland Clinic executive director, corporate communications/PRNEWS Measuremen
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Nudge Management: How Behavioural Science Can Increase Productivity
This blog post, provided by the IPR Behavioral Insights Research Center and written by Dr. Terry Flynn and Tim Li, is based on a research paper by Phillip Ebert and Wolfgang Freibichler.
Key Findings...
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New Study Finds Diversity and Inclusion Initiatives Improve the Reputation and Revenue of a Company
The study by Weber Shandwick, United Minds, and KRC Research also features the opinions of Chief Diversity Officers as well as guidelines for success.
Chief Diversity Officers state diversity and inclusion initiatives result in higher revenue and a greater reputation, according to a study conducted by Webe
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