Three Ways Brands Can Use Radio to Achieve Maximum Reach

The media landscape continues to rapidly evolve, and you may sometimes feel as if you’re barely keeping up. With the wide variety of media devices available ‒ TV, smartphones, radio, Internet, smart speakers, podcasts, multiple social media outlets, and gaming ‒ learning to make the most of your media planning budget i ...

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Making CCO Succession a Priority

Just prior to the year-end holidays, I learned of two executive-level Communication positions in well-respected, global organizations that were turning over. In each case, the people named to replace the incumbents — both of whom are seasoned, experienced and well-respected Communication professionals — wer ...

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Top 10 Public Relations Research Insights of 2018

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Download Booklet (PDF): Top 10 Booklet 2018 Introduction In this edition of the Top 10 Research Insights of 2018, IPR believes every single one of these research studies have some great learning for the profession. Thanks to our Board of Trustees, comprising senior-level executive and leading executives, who help us choose topics that matter to the professi ...

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