The study by Weber Shandwick, United Minds, and KRC Research also features the opinions of Chief Diversity Officers as well as guidelines for success.
Chief Diversity Officers state diversity and inclusion initiatives result in higher revenue and a greater reputation, according to a study conducted by Webe
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Download the IPR Year in Review here.
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In partnership with PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career.
I serve as chief communications o
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The public relations industry has lost a true pioneer. Harold Burson embodied everything good about the profession. He was kind, brilliant, and humble. When he entered a room, the energy would shift. A crowd would gather around him, listening to his stories and hoping to soak up his wisdom.
Harold taught me the importance of
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This blog post is provided by the IPR Organizational Communication Research Center.
Most organizations want to enhance innovation; to achieve this goal they invest resources in new methodologies, technologies, training, physical spaces, and furniture.
This is great…
However, they often forge
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In public relations, part of the job is risk management and guarding against outside factors that could harm an organization. This encompasses countless factors, including anything from a bad batch of products, a customer complaining, or the worst-case scenario — a data security breach. While the first two are no
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In this PRNEWS series, a partnership with the Institute for Public Relations, industry leaders share difficult lessons. In today’s essay we hear from former State Farm and Cargill CCO Mike Fernandez about the importance of having the courage to buck trends and ask difficult que ...
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This blog post, written by Dr. Terry Flynn and Tim Li, is based on a research paper by Danny Flemming, Ulrike Cress, Sophia Kimmig, Miriam Brandt, & Joachim Kimmerle.
Key Findings
Both narrative articles and fact lists are effective at conveying information, and chang
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In partnership with Ragan, “How We Did It” features IPR Trustees offering insight into an initiative or decision that had a positive impact.
When the mega-storm struck Puerto Rico, its devastation went far beyond the island’s citizenry, disrupting a supply chain to health care facilities worldwide.
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Recently, members of the IPR Measurement Commission joined in an online discussion following a question by Elizabeth Rector of Cisco asking her fellow members what percentage of the total communication budget is typically spent on insights, metrics and research throughout the industry. Leaders in th
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