In partnership with PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career.
“This is the biggest product launch in Experian’s history.”
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This research primer helps organizations deliver more research-based, theoretical insights driven by behavioral science. This report covers what behavioral science is, behavioral economics and nudges, behavioral insights and public relations, the ethics of behavioral science and more.
Working with the Volume Off…Ignoring Content to See Clearly Overcoming the attention deficit syndrome via strategic internal communications and change management.
An overwhelming byproduct of today’s digital reality is the volume of content produced for consumption. Unfortunately, most of the informati
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This Institute for Public Relations (IPR) 2019 Future of Work Report investigates the future of work and the impact of several factors on the changing nature of work, including a rapidly and continuously shifting technological landscape, the growth of globalization, and the juxtaposition of new and tenured members of the workforce.
Is improving leadership even on the radar screen in our profession? The short answer to that question appears to be no, according to the results of the Plank Center’s Leadership Report Card 2019. Though numerous blogs, articles and research studies in our field recognize the importance of improving leaders
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This blog post, written by Dr. Terry Flynn and Tim Li, is based on a research paper by Brendan Nyhan, Dartmouth College; and Jason Reifler, University of Exeter.
Key Findings
Denying misleading claims can reduce misperceptions, but it is often limited because peo
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In partnership with PR News, “Lessons Earned” is a series featuring IPR Trustees sharing a difficult lesson.
I hate to admit it has been more than two decades since I set ou
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In partnership with Ragan, “How We Did It” features IPR Trustees offering insight into an initiative or decision that had a positive impact.
Uncommon ailments manifest in more than physical ways. The isolation of being ‘different’ takes a toll, too. Horizon’s Instagram campaign addresses
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This blog post, written by Dr. Terry Flynn and Tim Li, is based on a research paper by Ullrich K. H. Ecker, Ph.D., University of Western Australia; Joshua L. Hogan, University of Western Australia; and Stephan Lewandowsky, University of Bristol.
Key Findings
Corre
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Nowadays, your data is more valuable than ever as it can be sold for profit on the black market. Your vital information could be used to commit crimes. The truth is that we are all susceptible to becoming victims of cyberattacks.
However, although there will always be risks, we should admit that we increase the chance
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