Download the full report: The Future of Work
Download Infographic: The Future of Work Infographic
This Institute for Public Relations (IPR) 2019 Future of Work Report investigates the future of work and the impact of several factors on the changing nature of work, including a rapidly and continuously shifting technological landscape, the growth of globalization, and the juxtaposition of new and tenured members of the workforce. While some technological innovations have already made a significant impact on organizations, the future of work is more than just artificial intelligence (AI) and automation. The intent of this project was to investigate the three interlinked dimensions of an organization: the work (the what), the workforce (the who), and the workplace (the where). Each offers unique challenges and opportunities for organizational (internal) communication.
The 2019 IPR Future of Work Report arose from a need to understand current and continuous forces of change impacting organizational operations and communication. The report focuses on the disruptions in the workforce, how organizations are dealing with those changes, and how organizations are communicating to a diverse and evolving workforce.
For this report, IPR interviewed 25 executives responsible for organizational/internal communication to determine how they are strategizing around this new reality. To protect confidentiality, interviewees’ identities are white-labeled. Interviews were transcribed, and thematic analysis was conducted using a process of open and axial coding.
Three meta-themes framed the report’s findings:
• The future of work in a global, technology-driven reality;
• Reaching a diversifying workforce;
• Investing in employees for the future of work.
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