For 60 years, the Institute for Public Relations (IPR) has provided the latest research that matters to the practice. IPR was founded on October 26, 1956, to investigate the science beneath the art o
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This is the fourth in a series of blog posts for Measurement Month.
When it comes to public relations, “measurement” is seen as what you do at the end of a campaign. Whether it is to prove success or simply catalo
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This post appears courtesy of APCO Worldwide. The full study is available here
As storytelling makes its rise, the third installment of APCO Worldwide’s annual TradeMarks Study shows
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We often hear people say communication failed because they missed the target. Similar to any strategic communication effort, employee communication requires a thorough understanding and accurate grasp of who the internal audience is—whom the company and its leaders are trying to reach, connect with, listen to,
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This article is the second in a series adapted from Alaimo’s book “Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication.”
As part of the research for ...
Experience IPR’s Research Symposium through the eyes of social media. The September 10 event in London featured speakers from across the globe. Topics ranged from the influence of social media to the branding of the Nobel Peace Prize. Here are some of the highlights: ...
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Communication technologies influence people’s personal and professional lives tremendously. As Nicole Long, Demand Media said in her article, “How Technology Affects Job Performance,” the use of communication technologies can help streamline organizational processes and improve employees’ productivity if managed effectively.
Ema
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This is the second in a series of blog posts for Measurement Month.
Measurement, measurement, measurement. This term still plagues our industry, and is often in the spotlight as one of the areas where our professi
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This blog post features an IPR Signature Study. The white paper, “Protecting Online Image in a Digital Age: How Trademark Issues Affect PR Practice” was released in the Research Journal of IPR, Volume III, Issue I. The full paper is available here. ...
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If 2016 has brought us anything, it’s the influence of Twitter in driving political discussion. Donald Trump, his followers and the media circle which hangs on every tweet to drive a news story, have evolved what began in 2008 under Barack Obama as the “social media election.” Back then, communities were
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