This is the first in a series of blog posts for Measurement Month.
With the summer Olympics now in memory only, the eyes of the world are shifting to another international competition, this one involving Chief C
...
This article is the first in a series adapted from Alaimo’s book “Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communi
...
Promoting a company or organization’s core values is being hailed as a competitive advantage as part of a movement in the marketing and human resources fields called employer branding (Ambler & Barrow, 1996; Foster, Punjaisri & Cheng, 2010). The motivation behind employer branding programs is improving
...
The contributions of IPR to international public relations began long before the organization started sponsoring multinational research or hosting events outside the United States. Many of my colleagues and their students across the world have accessed, used, and distributed contents available on the Institute
...
As the Institute of Public Relations (IPR) approaches its 60th Anniversary, practitioners in the United States are well aware of the active and important role IPR has played in driving t
...
With the growth of globalization, more and more organizations now have employees from other countries. These immigrant professionals (IPs) face unique challenges in that they not only need to reorient to a new societal culture, but also a new organizational culture. Interestingly, not many studies have been con
...
Earlier this week, the field lost a great supporter and friend in Ward White. He was passionate about the profession and a fighter for the greater good. He cared tremendously about education. At Northwestern Mutual, he helped champion the Master’s Thesis of the Year award, given annually by IPR. I won that award 15 years ago, and I distinctly reme
...
Major corporations are facing growing pressure to weigh in on social issues — and much of this pressure is coming from employees themselves, says a new Public Affairs Council study, ...
Recent headlines splashed across the front page underscore the embarrassing place companies can be put when sexual harassment charges are brought against them or someone in their employ. Whil
...
Public relations remains in the early stages of its development as a multi-paradigmatic discipline that can simultaneously demonstrate both academic and practical value. Public relations educators regularly walk the line between top-down theoretical discussions and the bottom-up tactical skill sets that student
...