Assigning specific value to work in public relations is never simple. The challenges were under a spotlight at the recent Summit on Measurement organized by the International Association for the Measurement and Evaluation of Communication
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Since the Internet’s creation, one universal truth is that “whatever is put online stays online forever.” In May of 2014 the Court of Justice of the European Union turned that adage on its head when it ruled that search engines must remove specific material from websites when formally requested by individual users. In short, that means that if
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This blog post is Jeong-Nam Kim’s follow up post to last week’s entry, “An Innovative Organization and Its Many Oracles.”
Promotive-Consequence of ECBs: Strategic Value of ECBs in Innovation Management
While e
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Navigating social media ethically can be especially challenging since the tools keep changing and companies are constantly faced with staying current, entertaining, and engaged. These challenges were what led Denise Bortree and I to edit the book ...
In Latin origin, the word, oracle, from “ōrāre” that means “to speak” about the future foretold by the gods. In the modern world, an organization has many gods to whom the management and leadership should listen and adapt. These are strategic publics or strategic constituencies. A
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Companies spend enormous resources and time rallying stakeholders to win their support. However, companies might do better by spending at least some of this time focusing on a group that is in their own back yards: their employees. The statements of employees, compared to those of executives and others, are gene
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Last month, leading communicators gathered in New York City at the PRSA and PRIME Research Strategic Corporate Communications and Research Conference to share how public relations professionals can improve their return on investment by using strategic research approaches. The speaker lineup featured several Institute for Public Relations (IPR) representatives. GE Uses Research to Protect Reputation, Enhance Culture & ...
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Wikipedia and the field of public relations have long had a challenging relationship. As one of the top websites in the world, Wikipedia plays a large role in defining and shaping corporate reputations. Unfortunately, due to bad actors over the years, Wikipedia has a policy that requires public relations and communications professionals to go through pr
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You own your Facebook, LinkedIn, and Twitter accounts right? After all, it’s your pictures, your name, and your connections. However, recent lawsuits show that ownership of social media accounts is not as clear-cut as commonly thought. Organizations increasingly argue they have a proprietary interest not only in social media accounts associated with
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Are you engaging employees? Is your function driving internal understanding, alignment and action?
Organizational change is constant, which makes employee communications more important than ever in driving business results. That’s the good news—there’s a real need for your services.
Here’s the tough part, th
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