The Dictionary of Public Relations Measurement and Research has become one of the most popular papers the Institute for Public Relations has ever published. This third edition covers an expanded number of terms, addition of social media terms and processes, and adds ethics as a category. The Editorial Board is international in scope and a combination of top academic and professional researchers.
This is a Gold Standard paper that has been selected by the Measurement Commission for its expert contribution to the theoretical structure of measurement, research methodology, statistical analyses, and evaluation. These preeminent papers have become part of the core curriculum for public relations practitioners, clarifying, systematizing and informing the way we think about research, measurement, testing, and evaluation.
PDF: Dictionary of Public Relations Measurement and Research, Third Edition
Don W. Stacks, University of Miami, & Shannon A. Bowen, University of South Carolina
Spanish Translation:Diccionario de Relaciones Publicas
Arabic Translation: القاموس-عربي كامل-نهائي
Italian Translation: Dizionario di Misurazione e Ricerca Nelle Pubbliche Relazioni – Terza Edizione
Traditional Chinse Translation: 公共關係評估與研究辭典
Simplified Chinese Translation: 公共关系评估与研究辞典
Russian TranslationСЛОВАРЬ ТЕРМИНОВ ИЗМЕРЕНИЯ И ОЦЕНКИ