DISCUSSION: To what extent do you see reputation and ethics as intertwined factors of success?

Toyota edged out competition to win the title of “Most Respected Company in the World” 2008 as judged by the Reputation Institute.

Respect and ethics are inextricable linked in the minds of philosophers and ethics scholars of all varieties. But I wonder how much corporate reputation and the venerable title “most respected” stems from ethics? Is ethics a precursor? Are the factors of respect and ethics so strongly linked in the minds of publics and consumers?

I wonder what is happening at Toyota with regard to ethics? How important is ethics in Toyota’s organizational culture??

I would be most interested in knowing how the inner culture of the organization defines and uses ethics in its issues management. If anyone can offer any insight or observations, I would love to have you post here. A practitioner perspective is always welcome here!

Thanks—and ethical wishes,

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Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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