Using data from a nationwide survey of newspaper health journalists (n=308), this study examines the influence of intrinsic and external news factors on journalists’ attitudes toward stories provided by public relations agencies. These factors consist of three types: 1.) individual-level factors; 2.) media-routine factors; and 3.) organizational-level factors.
Download PDF: How Intrinsic and External News Factors Affect Health Journalists’ Cognitive and Behavioral Attitude
