This summary is provided by the IPR Organizational Communication Research Center.

PwC assessed the role and importance of trust in business.

A survey of 500 business executives, 2,508 consumers, and 2,012 employees was conducted Feb.17-23, 2023.

Key findings include:
— 91% of business executives said their ability to build and maintain trust improves the bottom line.
— 46% of employees whose company had a trust-damaging event in the last year said they expected the event.
— 79% of consumers said protecting their data is very important to building trust.
— 84% of business executives said they think that customers highly trusted the company, yet only 27% of customers said the same. 
— 79% of business executives said their employees trust the company, but only 65% of employees agreed.

Find the original report here.

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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