This summary is provided by the IPR Organizational Communication Research Center

Dr. Yufan Sunny Qin and colleagues researched how CEO vision communication can influence employee engagement and, in turn, increase their willingness to help achieve the organization’s goals. CEO vision communication was defined as “describing the desired big picture of the organization, articulating organizational values, and providing a future-oriented direction for the collective.”

An online survey of 580 full-time U.S. employees across several industries was conducted in March 2021.

Key findings include:

1.) CEO vision communication positively influenced employee engagement and enhanced perceptions of work meaningfulness and identification within the organization.
2.) CEOs who made employees feel that they were a part of achieving the vision by communicating the organizational vision gave their employees a better sense of meaning behind their efforts. 
— Employees said they felt more motivated to complete their daily work and support the organization’s long term goals.
3.) Employees who received vision communication from their CEO said they experienced a sense of emotional attachment to the organization as the CEO’s communication aligned with their values.

Read the original research here.

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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