This essay focuses on crisis cases in which the media has acted effectively as a first responder. The examples provide context for the argument for media to be seen as partners, not as adversaries in the crisis response. Specifically, public relations practitioners should work with the media as an information resource, resource manager, public safety official and public advocate.

Download PDF: Friend vs. Foe: Viewing the Media as a Partner in Crisis Response

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Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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2 thoughts on “Friend vs. Foe: Viewing the Media as a Partner in Crisis Response

    1. Hi Livia,

      I apologize for the inconveinence. Some of our papers were having glitches due to a website update. The download link should work now. Thank you!

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