Veil, Shari R.; Reno, Jenna; Freihaut, Rebecca; & Oldham, Jordan (2015). Online activists vs. Kraft Foods: A case of social media hijacking. Public Relations Review, 41(1), 103-108. doi:10.1016/j.pubrev.2014.11.017 Summary In April 2013, Vani Hari, activist and author of the blog Food Babe, petitioned Kraft to remove from their products the petroleum-based dyes that have been … Continue reading Online Activists vs. Kraft Foods: A Case of Social Media Hijacking
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Freberg, Karen, Palenchar, Michael J., & Veil, Shari R. (2013). Social media bookmarking services: Managing and sharing information from a centralized source. Public Relations Review, 39(3), 178-184. Summary Social media outlets are becoming mainstream venues for strategic communication practitioners, and how information is shared is critical. Analysis of social bookmarks regarding H1N1 demonstrate the CDC … Continue reading Social Media Bookmarking Services: Managing and Sharing Information from a Centralized Source →
This essay focuses on crisis cases in which the media has acted effectively as a first responder. The examples provide context for the argument for media to be seen as partners, not as adversaries in the crisis response. Specifically, public relations practitioners should work with the media as an information resource, resource manager, public safety … Continue reading Friend vs. Foe: Viewing the Media as a Partner in Crisis Response →
This essay proposes that school shootings, in most cases, relate very closely to terrorist activities. Terror management theory can provide us with a better understanding of school violence by illuminating how campus safety campaigns focusing on reducing optimistic bias could have the potential to increase mortality salience and anxiety in individuals who feel like cultural … Continue reading Promoting Tolerance: Terror Management Theory and Campus Safety Campaigns →