This summary is provided by the IPR Digital Media Research Center based on the original study by The Harris Poll

The Harris Poll examined Americans’ opinions and fears regarding the metaverse.

A survey of 2,023 U.S. adults was conducted from March 4-6, 2022.

Key Findings include:

  • 52% of people ages 18-54 familiar with the metaverse fear that the space and its technologies will lead to the neglect of their physical surroundings.
  • This group particularly fears that they could lose pre-existing relationships and the ability to form new ones.
  • 80% of respondents said they are interested in augmented reality/virtual reality (AR/VR) tech — a much higher percentage compared to interest in NFTs (57%) and cryptocurrency (51%).
  • Over half of respondents said they were interested in using AR/VR for physical shopping, as opposed to shopping for virtual wearables that can be worn on metaverse platforms.
  • Despite this hesitancy, brands are increasingly buying digital property to house and activate such assets.

Learn more about how the metaverse is igniting fear in the public

Heidy Modarelli handles Growth & Marketing for IPR. She has previously written for Entrepreneur, TechCrunch, The Next Web, and VentureBeat.
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